This was basically a test to determine how many different angles of approach i use for those channels and how i structure my presentation. I made very few assumptions and quite a lot of effort in calculations, research and input from my own experience and imagined being infront of a board and presenting this. I had been given 5 days. It worked well and I was made an offer the following week. (presented to the board on Friday, got an answer on Monday)
Cited examples of how a combination of internal and analytical data helped define segmentation process and that its in a constant state of review through conversion optimization and measurement tools. Cited metrics using before and after segmentation and how ts a part of the UX experience.