Head of digital marketing Interview Questions

Experience and what I could bring..... And was I up to the challenge

How would you manage experts in their field to move to use of standard software and processes?

Can we use your business contacts for our own benefit so they can help us out?

What innovations in digital would you look to introduce?

1. Run through ones CV 2. Achievements 3. Style of Management 4. Achievements

the VP of product was interested in my process and style of management of product design practitioner, he was interested in the impact I could have in the Digital product design strategical and tactical areas. the interview with him was very good. the following interviews with the Head of HR and the CTO were very disappointing: I just had 30 minutes to talk to each one of them and they were in a great rush to be somewhere else! the Head of HR interview was a standard HR chat. all fine the CTO interview was a total joke: the guy was rushing up the whole thing and he had no interest whatsoever about how I, as the Head of digital product design, could have contributed to the productive collaboration between UX, UI and technology, he asked me what kind of COMMERCIAL impact I had in my current and previous roles! now I understand that we are commercial product designers that have to deliver commercial values for the business via user-centred solutions, but it does not make any sense that the head of technology asks this kind of questions as he clearly have no commercial skills!

General fact finding and discovering interest in the role.

How would I go about planning and implementing a campaign to acheive their objectives?