Senior social media manager Interview Questions


Senior Social Media Manager interview questions shared by candidates

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Senior Product Manager, Social Media Advertising was asked...26 June 2012

Tell me how you would scale a social media software platform?

3 Answers

Try to define "scale", ask for clarifications. Are we trying to scale to more users or to more ad providers? Are there any current bottlenecks? What is the goal here? How about we improve the experience by providing more relevant ads? etc... Less

Its such a tricky question. I guess its by the analytic we use to know the page views and all.. Less

I didn't have a good answer for this one.


How do you bring traffic to a website using Pinterest?

1 Answers

How to generate B2B leads using LinkedIn?


The recruiter asked me if I had any experience using automated social media technology (I can't even remember the name of it).

1 Answers

I had no experience using this technology.


What might you imagine as the very first social experiments you’d want to run in service of growing audiences for the Trulia brand? Describe how you’d approach building a framework for experimentation, informed assumptions you’d make, and 2-3 channels you’d look to. Please share a handful of methods you’d use and metrics you’d be watching (and why).

1 Answers

I built a 40-page deck with an overall strategy along with specific social tactics to address the larger brand growth goal via social media. Less


How would you scale a social media program for a fledgling brand like ours?

1 Answers

Obviously you don't.


What do you think you can do in the realm of social media for Salesforce, based on your experience thus far?

1 Answers

Offer more engagement with users, facilitate online conversations between community and the company, gather actionable user feedback to improve the application and the website, integrate user interactions and social media with the Community page, optimize Salesforce's use of Twitter/Facebook/LinkedIn/etc, implement successful online media campaigns, etc. Less

Kindred Biosciences

What would you currently change about our social media?

1 Answers

I answered that first would be important to develop a social media audit to best understand who was interacting with social, who would be interacting with social media and where. I also said it would be important to develop personas and content around each persona based on that audit. The current social media posts a lot of links to press releases and and uses the same graphic multiple times. It would be important to add variety to graphics and not post so many links, using native content instead. Less

Greenlight Financial Technology

Describe a time you experienced conflict with a team member and how’d you deal with it. They also do a values interview to go over company values and how you align.

1 Answers

Same here, just had the interview today and they were focusing on conflicts, questions like, what pisses you off the most as a developer? Terrible interview experience, I almost walked away, such a bad energy. Less


Why do you want to work for T-Mobile?

1 Answers

Research the company and answer accordingly


What is a weakness of the agile development process?

1 Answers

I said that it didn't allow for planning in-between "sprints."

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