Market Manager Job Description

What is a Market Manager?

A marketing manager is responsible for building and maintaining a strong and consistent brand through a wide range of online and offline marketing channels. They track and analyze the performance of advertising campaigns, manage the marketing and ensure that all marketing is in line with the brand identity. Marketing managers can work in a variety of industries.

A Bachelor's degree in Marketing, Business Administration or Communications is required for a position as a marketing manager along with 5+ years of related experience. Successful marketing managers have hands-on experience with web analytics tools and are able to turn creative ideas into effective advertising projects.

Market Manager Job Description Template

Job Overview

Come work at Example Co., a leading firm in our industry in the metro area. We're pleased to have a 4.0 Glassdoor rating. We are looking to hire an experienced Market Manager to help us keep growing. If you're hard-working and dedicated, Example Co. is an ideal place to get ahead. Apply today!

Responsibilities for Market Manager

  • Create valuable and appealing content that attracts and converts our target groups
  • Prepare and observe the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Develop strategic relationships and partner with key industry players, agencies and vendors
  • Organize conferences, trade shows, and major events
  • Build brand awareness and positioning
  • Recognize deficiencies in existing marketing campaigns and develop practical solutions within the budget
  • Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies
  • Develop a social media strategy using all relevant platforms to reach our target audience

Qualifications for Market Manager

  • 5+ years of relevant experience
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proficiency in online marketing, including social media, and content marketing
  • Excellent communication and decision-making skills
  • Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate and motivate
  • Experience in setting up and optimizing Google Adwords campaigns
  • Deep understanding of public relations
  • Ability to quickly adapt to change
  • Proficiency in working with metrics and processing figures with spreadsheets

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