Working at AO |

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AO Overview
Bolton, England
1001 to 5000 employees
Company - Public
Unknown / Non-Applicable
We may have started small, but we’ve always had very big ideas, like totally changing the way people buy appliances. We launched in 2001 and we just haven’t stopped, a years’ worth of achievements always seems more like three at AO. Our customers ... Read more

Mission: AO is on a mission to be the Best Electrical Retailer in Europe.

Glassdoor Awards

Highest Rated CEOs:2016 (#9)

AO – Why Work For Us?

2000 - John Roberts, our CEO, was in the pub with his friend, who bet him £1 that he couldn't sell appliances online - he took up the challenge!

2001 - John launched Appliances Online, the group's first website selling white goods.

2009 - We acquired two-man delivery company, Expert Logistics. We also launched our Facebook page in 2009 (and it's been growing ever since!).
2010 - We launched our in-house video production facility. Today, the facilities have grown to include 3 studios and a small team of presenters and you'll see the video reviews across the site.
2011 - We were voted number 63 in the Times 100 Best Mid-Sized Companies to Work For!
2012 - We launched our brand spanking new customer service centre in Manchester city centre, creating approximately 150 new jobs. Plus, we went up a whopping 58 places in the Times 100 Best Mid-Sized Companies to Work For to be voted number 5!
2013 - Appliances Online re-launched as! We won the PayPal Best Large Pure Play Etailer award, hit 1 million fans on Facebook, showcased our TV adverts, and moved into our new head office. Phew! We moved up to number 4 in the Times 100 Best Mid-Sized Companies to Work For too!
2014 - Once again we were voted number 4 in the Times 100 Best Mid-Sized Companies to Work For, and we won the Customer Service Initiative award at the Oracle Retail Week Awards. We also floated on the London Stock Exchange.

Meet the teams at AO

AO employees are our most valuable asset; if we didn’t have great people, we simply wouldn’t have a great business.

It’s thanks to our diverse and talented people that we can deliver an award-winning service for our customers.

Whether it’s sales, customer service, design or software development that’s your passion, we’re sure you’ll find a place at AO that’s right for you.

"90% of our sales people earn more than £41.5k and 81% of our Sales Managers are home grown. Those kinds of numbers sell themselves."

At AO, we do things differently, and our Manchester Division is no exception. In fact, we’d bet there isn’t another one quite like it in the whole city. The atmosphere is unique, the earnings are exceptional, and opportunity is there for the taking.

The future of retail is online, so yours is pretty safe with us.

AO Reviews

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  • Featured Review

    Helpful (1)

    "The best people"

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    Current Employee - Project Manager
    Current Employee - Project Manager
    Positive Outlook
    Approves of CEO

    I have been working at AO full-time


    The benefits are great and that's always a bonus but that's not always whats important. The people and their drive to deliver as a team is clear from the moment you start. People are always looking for ways to work smarter, deliver faster and be the best at what they do. Fast-paced doesn't even come close, things change in the blink of an eye here but if you can learn to react to that then this becomes a really thrilling place to be.


    Long walk to the car park and, work-wise, change can be frequent (although I see that as a pro) but other than that, as long as you want to be part of a company that is going places, this is the place for you.

See All 94 Reviews

AO Interviews

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Interview Experience

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    Customer Experience Advisor Interview

    Anonymous Employee in Bolton, England
    Accepted Offer
    Positive Experience
    Average Interview


    I applied online. The process took 4 days. I interviewed at AO (Bolton, England).


    Tour around the building, friendly welcoming and approachable environment. Followed by a relaxed group interview introductions to peers and members of the company, short task (Smart Car) and finished with 1 to 1 interview.

    Interview Questions

    • General about yourself questions   1 Answer
See All 42 Interviews

AO Awards & Accolades

  • Customer Service Initiative of the Year, Retail Week Awards, 2015
  • Retailer of the Year, Retail Week Awards, 2015
  • Employer of the Year, Retail Week Awards, 2015
  • 100 Best Companies to Work For (4), The Sunday Times (UK), 2014
  • 100 Best Companies to Work For (4), The Sunday Times (UK), 2013
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