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AO Overview

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Bolton, England
1001 to 5000 employees
Company - Public
Consumer Electronics & Appliance Shops
Unknown / Non-Applicable
We may have started small, but we’ve always had very big ideas, like totally changing the way people buy appliances. We launched in 2001 and we just haven’t stopped, a years’ worth of achievements always seems more like three at AO. Our customers ... Read more

Mission: To be the Best Electrical Retailer in Europe!

Glassdoor Awards

Highest Rated CEOs: 2016 (#9)

Best Places to Interview: 2017 (#15)

AO Reviews

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AO CEO John Roberts
John Roberts
96 Ratings
  • Helpful (1)

    "Fantastic company with great people!"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Bolton, England
    Current Employee - Anonymous Employee in Bolton, England
    Positive Outlook
    Approves of CEO

    I have been working at AO full-time (More than 3 years)


    I thoroughly enjoy working at AO and I am very proud to be part of such an inspiring and forward thinking business.
    The company is very fast paced (sometimes a little hectic!) but it is a happy and engaging environment to work in.
    For me, the biggest Pro to working at AO is the people. The company recruits based on their company values, therefore the people of the business are very like-minded, passionate people who are all driven to achieve the same goal.
    The company prides itself on growing talent from within and I have personally experienced this first hand receiving lots of support and development opportunities over the years that I have worked here.
    I absolutely never dread coming to work, and I actually love Mondays!


    A lot of the additional benefits to working at AO, i.e. free food , chocolate, subsidised gym etc are now very standard across the market so they could do with a benefits refresh.
    Very fast paced and demanding business - which I don't see as a bad thing, but anyone wanting to work here needs to be up for the challenge!

    Advice to Management

    Continue to be open and honest.

See All 134 Reviews

AO Photos

AO photo of: Red Nose Day Call Centre 2017
AO photo of: Learning at Work Week in our Head Office in Bolton
AO photo of: Our AO 3 Peaks team!
AO photo of: 30 AO'ers volunteered for the 'One Love Manchester' concert, to help raise money for the Manchester terror victims and families.
AO photo of: Learning at Work Week in our Bolton HQ
AO photo of: Founder and Executive Director John Roberts giving a talk to local school children for our apprentice challenge day
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AO Interviews



Getting an Interview

Getting an Interview





    Video Editor Interview

    Anonymous Interview Candidate
    No Offer
    Negative Experience
    Easy Interview


    I applied online. The process took 4+ months. I interviewed at AO.


    Applied online. Had a telephone interview with HR with very generic corporate questions. No follow-up from team on if I were successful or not. Interviewer was friendly though.

    Interview Questions

    • What do you know about the company? Why do you want to apply for this position? Tell us about your experience?   Answer Question
See All 74 Interviews

Company Updates

  • Looking for perks with a job? AO has you covered!

    Free beer and ski trips - the jobs with the best perks

    What if going to work was more than just doing your 9-5? Imagine if on top of your usual salary you also benefited from a load of great perks. It might seem like a pipe dream to many but there are businesses out there with on-site hair salons, free beer on Fridays, all expenses paid ski trips and rooftop bars.

  • Of course AO has the North West's coolest office!

    Is this the region's coolest office?

    Employees at electricals giant may be the least stressed in the region - with an on-site pamper pad they can using DURING work hours. The online retailer certainly knows how to look after staff as its Bolton headquarters boasts a glitzy nail and hair salon, relaxing massage room, and on-site Starbucks.

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AO Awards & Accolades

  • Best UK Retailer, GlobalData, 2017
  • Number 1 Retailer to work for in 2016 According to Employees, Retail Week, 2016
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