Working at Alton Towers Resort |

Alton Towers Resort Overview

Alton Towers, England
1001 to 5000 employees
Company - Public (MERL)
Museums, Zoos & Amusement Parks
£5 to £10 million (GBP) per year
Alton Towers Resort is the UK’s leading short break resort, offering as it does an unrivalled selection of theme parks and attractions for the whole family to enjoy together.

The origins of the Towers themselves date back to the 8th century ... Read more

Alton Towers Resort – Why Work With Us?

There’s so much to do at Alton Towers Resort …you can escape for days!  As well as the thrills of the UK’s leading Theme Park, the Resort includes two incredible themed hotels, an Enchanted Village (with woodland lodges andluxury treehouses), a splashtastic waterpark and an eighteen-hole golf course.  Now open an extra special CBeebies experience, stay at the brand new CBeebies Land Hotel.  The 76 room, fully themed hotel is uniquely designed for young families with a jam-packed entertainment schedule for all guests to enjoy!  – all located in 500 acres of beautiful Staffordshire countryside.   

With over 50 rides and attractions, the Alton Towers Resort is the UK’s Number One theme park - home to an awesome choice of world first rollercoasters that cannot be experienced anywhere else on the planet! Enjoy G-forces greater than a space shuttle on the legendary Nemesis, brave Oblivion’s iconic vertical drop, fly through space on Galactica, a fully integrated virtual reality rollercoaster, ride The Smiler’s 14 loops or satisfy your need for speed on Rita – hold on tight!

For our younger guests CBeebies Land is a wonderful place for children to explore, learn, play and inspire their imaginations. There is a whole host of CBeebies favourites; join Phoebe, Funella, Furgus, Elmo and Cookie Monster at The Furchester Hotel Live Show, or take the controls in a Vroomster on the Go Jetters Vroomster Zoom ride where you can help to find Grandmaster Glitch!  Plus Postman Pat Parcel Post, Mr. Bloom’s Allotment, Justin’s House Pie-O-Matic Factory and the In the Night Garden Magical Boat Ride.  The land also has some of CBeebies’ most popular characters to meet and say hello to.

First opened as a theme park in 1980, Alton Towers has delivered over 1 billion rides to thrill-seeking guests throughout its 37 year history. Whilst our passion is putting smiles on people’s faces, health and safety is paramount and our number one priority is the wellbeing of all our guests and employees. Whether you're after family fun or adrenalin-pumping experiences, there's something for the whole family at Alton Towers Resort.

Merlin Way and Star System

Merlins company values are known as The Merlin Way and it is at the heart of how we behave at Merlin and what a Merlin person is about. 

The wheel brings together the essence of what we do at Merlin (i.e. delivering memorable experiences), all our brands (we deliver memorable experiences in all that we do whatever the brand), how we do it (i.e. the Merlin Way, through our values) and with the skills and competencies we need in the business to perform in our jobs. 

STAR is an online global recognition scheme which enables our employees to celebrate success instantly, online and in a very interactive way; you can send STAR for outstanding contribution or a Thank You to recognise the little things. 

All nominations are visible on the STAR website and the brightest STAR in each location will receive a 'Star of the Month' award. 

Employee Engagement 

Throughout the year we love to reward our employees for all of their hard work! From christmas lunches, pantominoes, parties, competitons, treats, random acts of kindness and general appreciation. Here are some photos of the free treats we have shared with your employees... 

Merlin Progression Stories 

What could you achieve working within Merlin? Let's hear is from someone who work here...

Name: Gaz Morris

Job Title: Head of department - Rides

How did you get into the job – and what were you doing for work beforehand?

My first full time job was here at the Resort back in 1999! I left high school and interviewed for a role within a few days of leaving – the role I got back then was Site Host for the Fireworks event. This was where I got the love bug for working at the Resort. My ATR career history is as follows:


  • Site Host
  • Entertainments Team Leader
  • Rides Area Manager
  • Park Duty & Guest Services Manager
  • Park Operations Manager
  • Head of department - Rides


I have worked in other companies/Industry’s such as HMV & Next.


What does a typical day involve?

In my current role of Rides Manager I work in both a proactive and reactive capacity. The scale of operations associated with the rides & attractions is large and takes time and effort each day to coordinate. I can spend time out on the park reviewing operations and working with the rides management team to deliver on our commitment to quality experiences and high standards of safety. Reviewing KPI’s and developing plans to stay one step ahead is key and we have a large recruitment & training focus.  


What kind of qualities do you need to work here? 

There are opportunities to develop within the role but strong people & organisational skills are a must. The ability to keep calm under pressure and look at things holistically goes a long way. I have also picked up qualifications in Health & Safety and people management during my time here.


What are the best things about the job?

First and foremost it’s the people and the sense of teamwork associated with everything we do. The landscape at the Resort is also a huge perk!


What are the most challenging?

Working in such a dynamic business does present challenge at times as we are ever changing and striving to be pioneers in our industry. That said, this work ethic has kept us motivated to deliver many world’s first roller-coasters – The Wicker Man being our latest edition!  


Why would you recommend the job to others?

I would recommend a job at the Resort to others. It is a fantastic place to work and we have people in our team who are in their first job and others who are in semi-retirement. The Resort offers really good learning and development opportunities and many of these can be considered life skills.


What advice would you give to people who want to move into the industry?

The great thing about working in the leisure industry is that people make an intended journey to have fun and experience great things – leisure industry employees compliment/enhance this! If you are going in to the business of delivering fun, have fun yourself! Times will get tough occasionally as exceeding people expectations isn’t easy – adapt to your surroundings, find creative ways to engage with the customers and overcome the issues.


What kind of pay and benefits can you make?

Personally I have seen great benefits as a result of succession and progression. Companywide benefits include discounts on products and services, complimentary entry to other attractions within the group.

Working at Alton Towers Resort you will receive many benefits some of these are:

40 free tickets for any Merlin attraction! After you have passed your probation period, you will qualify for 20 free tickets, once you have been working at Alton Towers Resort for over a year you will receive a total of 40 free tickets. 

You will also have access to 25% off Retail and Food&Beverage, some exclusion apply. Hotel discount with Merlins 'stay for less' system, aloowing employee hotel discount. Merlin aslo co-operatd with Perks@work and many more local businesses!


Merlin's Magic Wand

Merlin’s Magic Wand is the charity of our parentcompany, the world’s second biggest global visitor attractions group, Merlin Entertainments! Merlin Entertainments welcomes over 32 million people to it's attractions every year - many of them children. 

Founded in 2008 the Charity makes FUN accessible to children with three Magic Spells: "Magical Days Out" providing tickets and funding travel grants to families to enjoy their day at a Merlin Entertainments’ attraction; "Merlin’s Magic On Tour" working with local communities at hospitals and hospices to bring the magic to the children wherever they are; and "Merlin’s Magic Spaces" designing and creating amazing projects in hospitals, orphanages, Learning Centres and more all around the world.  Since we began more than 110,000 children and their families have benefited. 

You can apply to Merlin’s Magic Wand on line – simply visit for further information.

Sealife Beluga Project 

The SEA LIFE Trust is a registered charity (no. 1175859) working globally to protect the world’s oceans and the amazing marine life that lives within them.

The SEA LIFE TRUST Beluga Whale Sanctuary has been created in partnership with Whale and Dolphin Conservation (WDC) along with  expert support from Merlin Entertainments and Cargolux Airlines to provide formerly captive beluga whales with a safe and more natural home.

We hope this world first project will help to encourage the rehabilitation of more captive whales into natural environments in the future and one day bring an end to whale and dolphin entertainment shows.

The Sanctuary's first residents are to two female beluga whales, Little White and Little Grey, who travelled all the way to their new open water home off the south coast of Iceland from China.

The Sanctuary also provides a permanent home to animals that need special care, such as injured puffins, from our team of marine animal experts. When visiting the Sanctuary, you can experience wonderful marine animals up close and personal and learn all about their individual stories.

The Sanctuary’s visitor centre is open to the public and all monies raised from admission ticket sales help our charity to provide the best possible care for Little White and Little Grey and the other animals in our care.

Alton Towers Resort Reviews

  • "Overall good job"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Lifeguard in Alton Towers, England
    Former Employee - Lifeguard in Alton Towers, England
    Positive Outlook
    Approves of CEO

    I worked at Alton Towers Resort full-time (More than a year)


    Good company benefits and good pay


    Far to travel too and employee service is quite expensive

See All 107 Reviews

Alton Towers Resort Photos

Alton Towers Resort photo of: Alton Towers
Alton Towers Resort photo of: Employee Breakfast Treat
Alton Towers Resort photo of: Nemesis 25th Birthday
Alton Towers Resort photo of: Employee Treats
Alton Towers Resort photo of: Employee Treats
Alton Towers Resort photo of: Sharkbait reef
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Alton Towers Resort Interviews



Getting an Interview

Getting an Interview





    Sales Associate Interview

    Anonymous Employee in Stoke-on-Trent, England
    Accepted Offer
    Positive Experience
    Easy Interview


    I applied online. The process took a week. I interviewed at Alton Towers Resort (Stoke-on-Trent, England) in February 2020.


    It was a quick process, I had a one to one interview with the managers. Was comforting and fun.
    It was a quick process as many didn’t turn up due to the weather. There was activities planned however not necessary

    Interview Questions

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Alton Towers Resort Awards & Accolades

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