BAT Snapshot
To deliver on our vision of Building a Smokeless World, we aim to become a predominantly smokeless business — accelerating the growth of our Smokeless Products to account for at least 50% of our revenue by 2035 and reach 50 million adult consumers by 2030. We will achieve this by actively encouraging adult smokers who would otherwise continue to smoke to switch to smokeless alternatives — in essence, to Switch to Better.
BAT is a leading multi-category consumer goods company with a clear purpose: to create A Better Tomorrow™. With over 48,000 talented people across more than 150 markets, we’re transforming our business, and our industry, by Building a Smokeless World.
Since our journey began in 1902, we’ve grown into the only truly global organisation in our sector. The UK plays a central role in our global operations, home to our Global Headquarters in London, our Global Research and Development Centre in Southampton, and our Western Europe Area Commercial Unit Headquarters in Chiswick.
Building on this strong foundation, we are now entering the most innovative chapter in BAT’s history. We are evolving from a traditional tobacco company into a multi-category consumer goods business, driven by science, innovation, and sustainability. At the core of this transformation is our commitment to reducing the health impact of our business by offering adult smokers, who would otherwise continue to smoke, a less risky alternative. Our New Category brands, including Vuse (vapour), glo (heated products), and Velo (modern oral), reflect this commitment to helping the consumer Switch to Better.
Driving this transformation are our people. Guided by our strong values, rooted in integrity and collaboration, they shape how we grow, innovate and lead change. In 2025, BAT was recognised as a Global Top Employer for the eighth consecutive year, reflecting our ongoing commitment to creating an outstanding employee experience worldwide.
Ready to shape the future? Join us – because Tomorrow Can’t Wait!
Visit careers.bat.com
Since our journey began in 1902, we’ve grown into the only truly global organisation in our sector. The UK plays a central role in our global operations, home to our Global Headquarters in London, our Global Research and Development Centre in Southampton, and our Western Europe Area Commercial Unit Headquarters in Chiswick.
Building on this strong foundation, we are now entering the most innovative chapter in BAT’s history. We are evolving from a traditional tobacco company into a multi-category consumer goods business, driven by science, innovation, and sustainability. At the core of this transformation is our commitment to reducing the health impact of our business by offering adult smokers, who would otherwise continue to smoke, a less risky alternative. Our New Category brands, including Vuse (vapour), glo (heated products), and Velo (modern oral), reflect this commitment to helping the consumer Switch to Better.
Driving this transformation are our people. Guided by our strong values, rooted in integrity and collaboration, they shape how we grow, innovate and lead change. In 2025, BAT was recognised as a Global Top Employer for the eighth consecutive year, reflecting our ongoing commitment to creating an outstanding employee experience worldwide.
Ready to shape the future? Join us – because Tomorrow Can’t Wait!
Visit careers.bat.com
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