Working at H&M |

H&M Overview
Stockholm, Jämtland (Sweden)
10000+ employees
Company - Public (HMB)
Department, Clothing, & Shoe Shops
$10+ billion (USD) per year
As one of the world’s largest fashion companies with more than 161,000 employees worldwide, H&M is an exciting and dynamic place to pursue a career within the fashion industry. Our business concept is to offer fashion and quality at the best price in a ... Read more

Glassdoor Awards

Best Places to Interview: 2017 (#24)

Company Updates

  • Behind each of our amazing workplace, there is a team of experts finding the best possible location.... Discover more about our Leasing Team based in our Head Office in London...

    Leasing Department

    What are the core responsibilities of the Leasing Department? The entirety of the H&M UK and Ireland estate is leasehold and it is the Leasing Department who are responsible for negotiating with Landlord's to deliver the best possible lease terms (for both H&M and New Brands) on existing and new locations within the UK and Ireland.

  • As we re-launch our flagship store in Westfield London (White City), let's meet Justyna Kozubek... the Store Manager of this amazing 4,700 sq m fashion destination !

    Justyna Kozubek

    Justyna Kozubek, Store Manager of White City - UK, Global Flagship Store What is your job role? My role starts with building business strategy: to ensure a profitable and sustainable business I drive the store team to maximise sales performance, maintain high standards of work and deliver exceptional customer service.

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H&M Video

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H&M – Why Work For Us?

Fashion, fun and action!

As one of the world’s largest fashion retailers, H&M offers endless career opportunities. A fast-paced, buzzing environment with great diversity – a place where the customer is always the centre of attention.

Today, H&M employs around 161,000 people in over 66 markets

But what truly makes us stand out are our remarkable employees. From stylish Sales Advisors and Visual Merchandisers to inspiring Store Managers, regional teams and experts behind the scene – all our employees share a great ambition and an anything-is-possible attitude. Not to mention an excellent eye for fashion. It’s thanks to them that we have grown – with over 4,498 stores in more than 66 markets worldwide. And we are continuing to grow.

When you begin a career with us, there’s no limit to where it can take you. Our many unique brands all over the world offer endless opportunities for you to explore your own path. Join more than 161,000 great people who have already discovered that this is the place to be.

Great Workplace

With us, you can be yourself and have a lot of fun while achieving great results together with great people.



We invite you to be yourself and respect others for who they are. Our diversity makes us strong, and creates an inclusive and welcoming workplace where everyone’s individuality is highly valued. Because when a great mix of people come together and share their knowledge, experience and ideas, we can inspire and attract customers all over the world.



With us, you can have a lot of fun while achieving great results together with great people. When we do business and interact with the world around us, our shared values bring all of us together and guide us in our daily work. They are part of who we are, what we stand for,  and how we act. They help create an open, dynamic and down-to-earth company culture where anything is possible.

Our values – the H&M spirit

Our values reflect the heart and soul of H&M. They define what it takes to work here and how we do things. When we interact with colleagues and customers around the world, our values help us develop and grow. Individually these values may seem obvious, but together they form a culture that we think is unique and different from many other companies.


“When my grandfather, Erling Persson, founded H&M in 1947, he combined a strong business idea with a value-driven way of working. These very same values have helped us build the global fashion company we are today. Every day, our values are brought to life by colleagues around the world.” Karl-Johan Persson, CEO


Sales Advisor

Sales Advisor is one of our most important positions, and a great way to start your career with us. Many of our managers started on the sales floor, where it’s all about excellent customer service.

To be a good fit for our Sales Advisor team you’re a multi-tasker who enjoys working in a fast paced environment You’re also a positive, friendly person with great organising skills and who enjoys working with a team of people who are just as outgoing and interested in fashion, and providing excellent customer service as you are.

Working in the store means representing H&M. You inspire, guide and help our customers in every way. Whether it’s on the sales floor, in the fitting rooms or at our cash desk. Great customer service also includes handling incoming garments and making sure the store looks attractive. And of course staying fully informed about all our campaigns and sales activities.

Department Manager

As a Department Manager at H&M, you will spend 80% of your time where it all happens – on the shop floor. Not only because that’s more fun, but also to support your colleagues. To achieve superb selling figures you know the importance of listening to your team’s ideas and helping them to develop their skills.

The Department Managers we’re looking for need to be very hands-on. You enjoy the fast pace of our business and a job where you make quick decisions and put them into practice. You’re a problem solver with a positive attitude. You’re also well organised and know how to motivate and inspire people around you.

You run your department with excellent customer service on the sales floor, in the fitting room and at the cash desks When you’re not in the store supporting your team, you develop sales strategies and merchandising presentations, and plan for campaigns and activities. You train, develop and assess the Sales Advisors, as well as organise and plan your department for success.

Visual Merchandiser

The role of a Visual Merchandiser means being creative and fast-paced. You will train, motivate and coach your colleagues to constantly think commercially. 

To say that fashion is your interest would be an understatement. You know all the trends and have a great eye for presenting our collections in an inspiring and commercial way. We’re looking for a great team player, a person full of inspiration – who also knows how to inspire others.

Your job is to present our garments in an eye catching way and to follow up on sales activities. You will be responsible for windows and in-store displays, making sure the store is inspiring to our customers. You will also train and coach your colleagues onsite, about visual merchandising and garment presentation.

Store Manager

Being a Store Manager at H&M is  all about inspiring and motivating your team to be able to achieve great results.

To be a successful Store Manager at H&M you must possess excellent leadership skills and have a sharp eye for business. You also need to be able to coach and develop others to reach their full potential.

Your role as a Store Manager is to maximise the sales opportunities and the profitability of your store, and to follow up on the results. You need to ensure the highest possible level of customer service and make sure the visual merchandising is carried out according to our guidelines. You will also manage recruitment, training and development for the Sales Advisors and the Store Management team.

Cash Office Responsible

Working as a Cash Office Responsible (COR) means you’re responsible for the daily organisation of the Cash Office.

We are looking for analytical sales people who are organised, structured and able to communicate well at all levels. Preparation is the key in this role as every day there will be lots to do. You’ll have great drive and ambition and experience of using your own initiative.

The Cash Office Responsible is in charge of all our money handling – from money transports and providing change for the registers, to daily account reconciliation and payroll verifications. An important part of your role is to also inform, train and update employees on cash procedures and store routines, while occasionally assisting your colleagues on the store floor.

Online Customer Service Agent

Customer Service Agents at H&M don’t just answer questions – they build relationships with our customers and ensure the H&M can continue to offer great fashion at a great price. The fast-paced environment at Customer Service means no day is like the next. To fit the profile you need to be an enthusiastic multi-tasker who can maintain a cool and professional approach even in stressful situations. You’re used to taking responsibility and using your own initiative, while always having a smile on your face.

We want you to enjoy working with both computers and people – often simultaneously. You should also be a great communicator and eager to stay updated on current campaigns, sales activities and strategies. Last but not least, you have a great interest in fashion.

Your daily work includes handling enquiries about online orders, collections and products across every channel – from e-mail and live chat to telephone calls and regular mail correspondence.

Online Customer Service Team Coach

Team Coaches in Customer Service have a really important job to do. With hundreds of enquiries coming through our department daily, the Team Coaches stay customer focused, positive and give excellent service – while coaching their teams to do exactly the same.

The Team Coaches we are looking for will take responsibility for developing their team and their workplace. You need to have excellent leadership skills and be organised, efficient and hands-on. Your energy is contagious, you’re motivational and inspiring, and you know how to get your team to deliver results and service according to H&M standards. You’re also a great communicator.

Your job is to build excellent, long-term relationships with our customers, and to train your Customer Service team of around 15 people. You will plan and follow up on activities and goals together with your team and your managers – all to maximise sales and profitability through excellent customer service. You will also ensure our routines are always followed.

Of course there are benefits!

At H&M, we care about our employees. It’s important to us that you feel appreciated and well treated in every way. In the long run it’s your wellbeing that is the key to our success. In practice, this means that our employees all over the world receive great benefits. Check them out!

Shop for even less

As you already know, the prices at H&M are great – but as an employee they’re even better! All our employees get a discount when shopping at H&M as well as all other brands within the H&M Group – worldwide.

Benefit from our success

The H&M Incentive Program, HIP, encourages and rewards our employees’ everyday commitment and long-term involvement. An initial donation from Chairman of the Board, Stefan Persson and family, together with future contributions from the H&M Group, will be evenly distributed to our employees over time – regardless of position and salary. You as an employee will be able to benefit from H&M’s value growth in the same way that our shareholders do. Read more!

Training and development

H&M provides internal training on every level. We want H&M to be a place where our employees feel valued and are given the chance to develop. This is achieved with both internal job rotation and promotion possibilities, as well as by offering international opportunities. We also offer introductory training programmes for Sales Advisors, Department Managers, Visual Merchandisers and Store Managers.

Reviews and open dialogues

We believe feedback and work assessments are crucial for our employees’ development and satisfaction. Our annual dialogues and salary reviews are just some of our tools to encourage personal and professional development.

Other good reasons to work for H&M

•    Employee Assistance Programme
•    Flexible Working
•    Company Maternity / Paternity  Pay
•    Company Sick Pay
•    Company Paid Holidays
•    Long service holiday awards
•    Incentive Bonus
•    Long Service Awards
•    Opportunities to work in other H&M markets overseas

H&M Reviews

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Recommend to a friend
Approve of CEO
H&M Managing Director & CEO Karl-Johan Persson
Karl-Johan Persson
121 Ratings
  • Featured Review

    Helpful (3)

    "Hard Work but Rewarding"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Manager in Dublin, Co. Dublin (Ireland)
    Current Employee - Manager in Dublin, Co. Dublin (Ireland)

    I have been working at H&M full-time (More than 8 years)


    Satff Discount,Team Atmosphere ,Progression, Training


    Really High Workload - Work Life Balance can be tricky but no different to any other retailer.

    Advice to Management

    Invest time and hours when needed

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H&M Photos

H&M photo of: Volunteering is fashionable at H&M!
H&M photo of: NYC Pride Parade
H&M photo of: NYC Pride Parade
H&M photo of: Store enterance
H&M photo of: store
H&M photo of: Kids in-store
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H&M Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview

    Helpful (59)  

    Sales Advisor Interview

    Anonymous Employee
    Accepted Offer
    Positive Experience
    Easy Interview


    I applied online. I interviewed at H&M.


    Applied online and got a call a few hours later asking to chat over the phone. Went through a 10-15 minute phone screening where they asked me about my availability and my resume then got invited to an in-person interview the next day. At the in-person interview I met 2 managers and they asked me pretty basic retail questions. The managers were really chill and made me feel super comfortable. After they interviewed me, they left the room to deliberate for a few minutes and came back to offer me the job and have me fill out paperwork.

    Interview Questions

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H&M Awards & Accolades

  • Best Places to Interview, Glassdoor, 2017
  • World’s Most Ethical Companies®, Ethisphere® Institute, 2017
  • Humanitarian of the Year, United Nations Association of New York, 2014
  • The Drapers CSR Award, Drapers, 2016
  • Best Workplace, Great Place to Work® Institute, 2017
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