InsightExpress Snapshot
Analysts turn to InsightExpress when they need online market research done -- with lightening speed. The company provides survey data and quick turnaround competitive intelligence research, conducted primarily online. Its custom research services allow clients to track the effectiveness of online and mobile advertising, test new concepts in a controlled environment, and measure customer satisfaction. Clients have included MTV, GolinHarris, and ZAGAT. The company, which has offices in Connecticut, San Francisco, New York, and Los Angeles, was formed in 1999 as an affiliate of market research firm NFO WorldGroup (now TNS North America). InsightExpress is majority-owned by investment firm General Atlantic.
