Working at Kantar Worldpanel |

Kantar Worldpanel Overview

London, England
501 to 1000 employees
Company - Private
Advertising & Marketing
Unknown / Non-Applicable
Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Combining market monitoring, advanced analytics and tailored market research solutions we deliver both the big picture and the fine detail that inspire successful ... Read more

Mission: Inspiring successful decisions

Glassdoor Awards

Best Places to Work: 2016 (#24)

Top CEOs: 2018 (#5), 2016 (#4)

Company Updates

  • Congratulations and thank you to our Kantar colleagues for taking part in our festive Santa Fun Run to raise money for Unicef!

  • A great day at Kantar Worldpanel, celebrating Diwali with intricate designs of henna!

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Kantar Worldpanel – Why Work For Us?

Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Combining market monitoring, advanced analytics and tailored market research solutions we deliver both the big picture and the fine detail that inspire successful actions by our clients. Our expertise about what people buy or use – and why – has become the market currency for brand owners, retailers, market analysts and government organisations internationally.

We are increasingly recognised as a company that prioritises its people, focussing on successful careers and workplace cultures (recognised as an employer of choice in the UK, Ireland, France, Spain, Mexico, Brazil and Greater China).  Just as our clients are at the centre of everything we do, our people are the foundation and we have the same levels of passion and commitment to them and their careers with us. 

With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, we deliver insights across fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.

Kantar Worldpanel is part of the Kantar Group, one of the world's largest insight, information and consultancy networks. The Kantar Group is the data investment management division of WPP.

We believe that it’s not just what you do, but the way that you do it that’s important.

That’s why we have ten core behaviours which guide the way we work with our clients and each other. We reward our team members who are demonstrating the behaviours at our SPARK awards – with recent winners taking home an iPad, a hotel stay for two, and shopping vouchers worth up to £350.


We always look for ways to add a creative element to our work from how we collect data to the style of our client delivery


We are passionate about providing the highest quality in everything we do


We are greater than the sum of our parts. We are Kantar Worldpanel, we are Kantar, we are WPP


We work smart, play hard and have fun


We are committed to delivering on our promises and delivering them in new and innovative ways

Client relationships

We are trusted advisors; we have the best processes, we have the brains, we spend time with our clients and work hard to maintain our relationships

Points of view

We are respected thought leaders who always have a well-informed point of view which is grounded in fact


Our clients like us. We have a positive team spirit and we understand that we’re better when we work together


We are the best at what we do from operations to client delivery. Clients can trust we are worth the investment

Kick start your career with a company ranked 30th as a Great Place to Work®, where free fruit is a weekly staple, Fridays mean breakfast club, the annual company Christmas parties are legendary, and you have a Top 5 Glassdoor Employees’ Choice CEO at the helm.

At Kantar Worldpanel, you will learn all about account management, presentation excellence, and how to create real impact for your clients. Most of all, you will be celebrated for who you are, your unique point of view, and the personality you bring to our business.

Your ambition, talent and desire to learn will ensure you make an immediate impact in our business and with our clients, and you will be rewarded with personal growth and development throughout your career with us. 

What your day-to-day with us would be:

  • Growing your FMCG industry knowledge and developing your analytical ability to build stories for our clients that inspire them to make successful decisions using our world class consumer panel data.
  • Meeting your client contacts, building a strong relationship with them to understand and answer their key business questions.
  • Getting to know your team and colleagues across our business to deliver fantastic work.  
  • Learning to use our tools and solutions to analyse data, develop insight and create presentations that communicate our point of view and advice.


What you will bring to our team:

  • A fascination for consumers, how they behave and the choices they make
  • Your love of diving into numerical data - exploring and interpreting what you discover
  • You can’t wait to demonstrate strong analytical and conceptual thinking skills
  • A desire to share ideas with your team and contribute to the overall team objectives
  • An engaging communication style with a genuine curiosity and enthusiasm for understanding the markets our clients operate in
  • 2:2 or above University degree
  • 280 UCAS points

Why Kantar Worldpanel:

We offer to all our new graduates:

  • Incomparable commercial exposure – our graduates have delivered their points of view to some of the biggest brand names out there (as well as many others of course!)
  • A comprehensive training programme which will pave the way for you to have a fantastic career in delivering truly amazing insight.
  • A two week induction programme where you will have the chance to learn more about our culture and become confident to hit the ground running.
  • Opportunity to present your thinking, experiences and potential to the senior management team supporting you with your ongoing development and progression.
  • Accelerated career paths and opportunity to expand your skills. People growth drives our business success and we are proud that half of our vacancies are filled through internal moves and promotions.


All applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates as part of the recruitment process. Click here to apply

Kantar Worldpanel Reviews

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  • Featured Review

    "The people are at the core of the business - it's great!"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Commercial Manager in London, England
    Current Employee - Commercial Manager in London, England
    Positive Outlook
    Approves of CEO

    I have been working at Kantar Worldpanel full-time (More than 5 years)


    Kantar Worldpanel is great for its people. Everyone is super friendly, supportive and helpful and pretty quickly your colleagues become friends! The social scene is amazing, getting the company together to celebrate success and reward employees from drinks on a Friday to street food trucks at lunch time. Best place I've worked at!


    The only con would be the location in Hanger Lane, but once you're in the office you forget where you are as the interior is so fun!

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Kantar Worldpanel Photos

Kantar Worldpanel photo of: Battling it out over the darts board this afternoon to see who wins a lunch for their team
Kantar Worldpanel photo of: Andy and Maddy from our commercial team celebrating their Royal Parks Half Marathon victory!
Kantar Worldpanel photo of: Adrian from our commercial team proudly holding his Royal Parks Half Marathon Medal
Kantar Worldpanel photo of: The team celebrating the birthday with big smiles and a giant cake
Kantar Worldpanel photo of: Tim cuts the cake to mark Worldpanel Plus's 1st Birthday
Kantar Worldpanel photo of: Celebrating the 1st Birthday of Worldpanel Plus
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Kantar Worldpanel Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview

    Helpful (6)  

    Commercial Graduate Scheme - Category Analyst Interview

    Anonymous Employee in London, England
    Accepted Offer
    Positive Experience
    Difficult Interview


    I applied online. The process took 3+ months. I interviewed at Kantar Worldpanel (London, England) in February 2018.


    1. Application
    2. Assessments
    3. Phone interview
    4. Assessment Day

    I had a fantastic experience with Kantars recruitment process, even better than ones I had with their competitors. So it starts with an application and if you pass the initial screening you’re invited to take some tests which were the same really as any other companies tests, verbal and numerical. Next was the phone interview which lasted roughly 30 min. The interviewer was great and nice to talk to. Why Kantar Worldpanel, what is a panel, what does Kantar Worldpanel do, why market research, what would you do if a client wanted to move up a deadline, what’s your favourite brand and why, what are some current trends in the market. Do research on Kantar Worlpanel specifically, take a look at their website, watch some of their industry videos, learn who some of their clients are. About a week later I was invited to the assessment centre which took place at Emirates Stadium from 8am-5pm and there were 100 people there. It started with a presentation by Kantar WP where they discussed the programme and what its like to work there. Before the assesmenent we were given a presentation brief on the cereal market which we were asked to give a presentation on at the assessment centre although the presentation itself was due two weeks before the actual assessment day. My advice is to spend lots and lots of time on this, dont include anything on your slides you wouldnt be able to be asked questions about and really use their data to support your recommendations. After the presentation we had about 25 min of questions regarding the presentation. Next, was a shopping basket excercise which is all about showing your team work skills. After lunch they asked roughly half of us to leave if they did not make it to the afternoon. Lastly we had 1 to 1 interviews which lasted an hour and really asked STAR like questions. Overall, was a fantastic day. It was challenging and nerve racking but Kantar WP did a great job of organising the day and making everyone feel comfortable.

    Interview Questions

    • Why Kantar Worldpanel, what is a panel, what does Kantar Worldpanel do, why market research, what would you do if a client wanted to move up a deadline, what’s your favourite brand and why, what are some current trends in the market   1 Answer
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Kantar Worldpanel Awards & Accolades

  • Top CEOs UK, Glassdoor Employees Choice Award, 2018
  • 30th Best Workplace (UK Large Companies Category), Great Place to Work Institute, 2018
  • 100 Best Companies to Work For, Sunday Times, 2017
  • Glassdoor's Best Places to Work 2016, Glassdoor, 2016
  • 100 Best Mid Companies to Work For, Best Companies, 2015
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