Mission: The online marketing industry develops at warp speed. Facebook alone is constantly pushing out new ad formats, targeting techniques and optimization tactics. There’s a severe lack of talent in the market. Advertisers are struggling to recruit and retain professionals ...
I have been working at Smartly.io full-time
Smartly.io is a flat and flexible organization without unnecessary boundaries. The leadership doesn't micro manage but instead coaches you and lets you do things the way you see the best.
The company believes in the efficiency of decentralized decision-making which is enabled by shared context, transparency and autonomous teams. Basically, you think what's your team's goal and what's best for the company and act based on that.
At Smartly.io, there are no individual or team level bonuses or commissions — only company-wide stock option plan and company-level performance-based bonuses — which makes teams work together instead of competing against each other and maximizing just their own KPIs.
The culture is great. Everyone understands Smartly.io's place in the online advertising ecosystem and everyone understands how they are contributing to the company's goals. People give honest feedback, diversity is celebrated and there are no office politics.
I've stayed at Smartly.io because I can work on the things I find the most interesting and I've learned at such a fast pace due to super smart colleagues and all the responsibility I've been given.
As the company has been growing rapidly — both in revenue and number of employees— since the beginning, there are naturally a lot of things broken all the time. This sometimes manifests as lack of clear direction, lack of leadership, miscommunication or piling up of responsibilities. Overall, the Smartly.io has done good job at quickly fixing the most important things once they have been identified.
However, I can't recommend the company for people who can't stand uncertainty and some amount of chaos. A certain level of proactiveness and self-leadership is required to survive.
I applied online. The process took 1+ week. I interviewed at Smartly.io (London, England) in December 2016.
First round, interview with the team leader. It was clear they he didn't get his position because of his technical or management skills. Overall pleasant experience though.
Second round, technical interview with a Data Scientist and a Web developer. The interviewers were very condescending, and when we disagreed on a topic and I asked them to explain their point of view, they deflected while sardonically smiling. Also the topic of the interview was half Data Science and half Full Stack development. In other words I was expected to have two employee's knowledge. Also, the web development topics were not mentioned in the job description at all.
20 minutes after the interview, I received a rejection letter explaining that it was a "very though decision" but they are not going to continue the selection process with me.
Smartly.io's CEO and Founder Kristo Ovaska highlighted some aspects of our culture that drive our success for a piece by Liz Warren & Built in NYC Individual ownership and a working culture inspired by the Nordics were mentioned. “We have a flat hierarchy, with easygoing and straightforward communication between people regardless of seniority, tenure or position,” Kristo said.
We're super proud to see our CTO & Founder Tuomo listed in Forbes 30 under 30 Europe. In this blog post he explains why customer intimacy is a no-brainer for engineers and why he thinks it's the best part of his job