The goals can be unrealistic because someone in New England will have the same "acceptance rate" goals (read sales quota) as someone in Virginia Beach...the school is located in VA, so obviously more kids from that area will be considering attending.
This is a sales job, don't let anyone fool you. I thought I was going into a posistion where I would be able to help kids make great decisions. Instead, I was gently prodded to have kids railroaded into a college application even if it wasn't the best fit for them.