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British American Tobacco Brand Executive Reviews

Updated 21 October 2017
8 reviews

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Brand Executive

4.0
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British American Tobacco CEO and Director Nicandro Durante
Nicandro Durante
1 Rating

Employee Reviews

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Pros
Cons
  • Poor Work Life Balance and Stereotype Performance Management (in 54 reviews)

  • The only negative thing about BAT is that there's no work/life Balance at all (in 15 reviews)

More Pros and Cons

  1. Helpful (2)

    "Brand Marketing"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Brand Executive in London, England
    Current Employee - Brand Executive in London, England
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at British American Tobacco full-time (More than 3 years)

    Pros

    - structured processes;
    - solid product management experience;
    - good work/life balance

    Cons

    - relatively weak brand marketing experience due to the tight regulation of the industry;
    - conservative way of thinking among senior level managers.

    Advice to Management

    Be more willing and open to innovation.


  2. "Executive at BAT Malaysia"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Brand Executive in Kollam (India)
    Current Employee - Brand Executive in Kollam (India)
    Recommends
    Neutral Outlook
    No opinion of CEO

    I have been working at British American Tobacco full-time (More than 3 years)

    Pros

    Good career progression with lots of accountability and opportunities to drive projects. One of the key welling points is the welcoming company culture and better than average benefits.

    Cons

    Work life balance is not ideal, be prepared to work late and on weekends. This is however quite dependent on department.


  3. "Brand Executive"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Brand Executive in Phumĭ Preăh Pônléa, Phnom Penh (Cambodia)
    Former Employee - Brand Executive in Phumĭ Preăh Pônléa, Phnom Penh (Cambodia)

    I worked at British American Tobacco full-time (More than a year)

    Pros

    It is an open environment company where they are open for new ideas and innovation.

    Cons

    It can be overload with work from time to time.


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  5. "brand executive"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Brand Executive in Cairo (Egypt)
    Former Employee - Brand Executive in Cairo (Egypt)

    I worked at British American Tobacco full-time (More than a year)

    Pros

    competetive package plus rounded experience

    Cons

    culture is too open


  6. "Brand Executiv"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Brand Executive in Jakarta (Indonesia)
    Current Employee - Brand Executive in Jakarta (Indonesia)
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I have been working at British American Tobacco full-time (More than 3 years)

    Pros

    Challenging, Stretching abilities, good basic salary

    Cons

    Long hours, less training than other companies,


  7. Helpful (1)

    "Great place to learn"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Brand Executive in Monterrey, Nuevo León (Mexico)
    Former Employee - Brand Executive in Monterrey, Nuevo León (Mexico)
    Recommends
    Positive Outlook

    I worked at British American Tobacco full-time (More than 3 years)

    Pros

    Mainly promotions happen within the company, managers are invested in teaching all about tobacco and how to become a great leader in the company.
    Way more vacations than the average Mexican company.
    Great bonuses

    Cons

    Rivalry between employees generates a tough environment.
    Overall perception that HR team is not doing a good job.
    If you're not considered a top performer, your career will be intentionally stopped at certain level.


  8. Helpful (1)

    "Wonderful experience, very intense workplace, friendly and approachable boss, challenging tasks"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Intern - Brand Executive in Ho Chi Minh City (Vietnam)
    Former Intern - Brand Executive in Ho Chi Minh City (Vietnam)
    Recommends
    Positive Outlook

    I worked at British American Tobacco as an intern (Less than a year)

    Pros

    The office culture is rich and friendly. Get alot of guidance and coach a bout work-related and even non-work-related. Boss is very friendly and approachable

    Cons

    Intense workplace and crazy policy that is forced from outside. Politics can be a bit crazy sometimes. Work-life balance is sometimes difficult to achieve, especially during launch period


  9. Helpful (1)

    "BAT is a great company to find, share and maximize talent, education and experience"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Brand Account Executive in Caracas, Capital District (Venezuela)
    Current Employee - Brand Account Executive in Caracas, Capital District (Venezuela)
    Recommends
    No opinion of CEO

    Pros

    Great work environment
    Young staff
    Educated and successful professionals
    Innovation focus
    Thinking out of the Box
    Good benefits
    International status
    At Vzla is one of the best payed companies to work for

    Cons

    Marketing cigarettes which we all know damage health and produce environmental consequences.
    Sometimes bureaucracy coming from international hedcuarters can become non beneficial for the in-house objectives.

    Advice to Management

    Part of being an international company is to understand that some practices cant be applied everywhere and most be tailored for specific markets. Venezuela is a key market that I think could be maximized if studied specifically.