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British American Tobacco Brand Manager Reviews

15 reviews

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Brand Manager

4.0
StarStarStarStarStar
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British American Tobacco CEO and Director Nicandro Durante
Nicandro Durante
4 Ratings

Employee Reviews

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Pros
Cons
  • Poor Work Life Balance and Stereotype Performance Management (in 54 reviews)

  • The only negative thing about BAT is that there's no work/life Balance at all (in 15 reviews)

More Pros and Cons

  1. "Lots of challenges in tobacco industry which creates also opportunities."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Brand Manager in London, England
    Current Employee - Senior Brand Manager in London, England
    Recommends
    Positive Outlook

    I have been working at British American Tobacco full-time (More than a year)

    Pros

    Dynamic environment with smart people

    Cons

    Flexible working is not part of policy


  2. "Enjoyable but slow"

    StarStarStarStarStar
    Current Contractor - Brand Manager in London, England
    Current Contractor - Brand Manager in London, England

    I have been working at British American Tobacco as a contractor (More than a year)

    Pros

    learning with new experiences and knowledge share

    Cons

    not much help with existing processes


  3. "Not bad overall"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Brand Manager in Kiev (Ukraine)
    Current Employee - Brand Manager in Kiev (Ukraine)

    I have been working at British American Tobacco full-time (More than a year)

    Pros

    - possibilities to learn & develop
    - good career opportunities
    - highly professional teams

    Cons

    - low salary post-crisis in UA
    - very bureaucratic


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  5. "Brand Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Brand Manager in Santiago (Chile)
    Current Employee - Brand Manager in Santiago (Chile)
    Recommends
    Neutral Outlook
    Approves of CEO

    I have been working at British American Tobacco full-time (More than 3 years)

    Pros

    Great company culture, people are nice and friendly. You really have a good time.
    It's a difficult and competitive industry, so you have to find new ways to win in your market constantly.

    Cons

    Because of the regulations, the marketing activities you can do are quite limited.

    Advice to Management

    Focus more on talent.
    reduce politics & bureaucracy.


  6. "Great culture and people"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Brand Manager
    Current Employee - Brand Manager
    Recommends
    Neutral Outlook
    No opinion of CEO

    Pros

    Great company culture, easy to work environment (casual)

    Cons

    Tobacco company with limited marketing exprience


  7. "Challenging but fun"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Brand Manager in Seoul (South Korea)
    Former Employee - Senior Brand Manager in Seoul (South Korea)
    Recommends
    Neutral Outlook
    No opinion of CEO

    I worked at British American Tobacco full-time (More than 3 years)

    Pros

    You get to experience diversity and the company never lets u get bored & encourages cross functional opportunities

    Cons

    Very complex org structure with multiple layers. Sometimes you feel like process comes first not business.

    Advice to Management

    People is key!


  8. "Brand manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Brand Manager
    Current Employee - Brand Manager
    Recommends

    I have been working at British American Tobacco full-time (More than 5 years)

    Pros

    Culture, people, professionalisme, specialists, Real brand building

    Cons

    Matrix organisation, Heavy stakeholder management


  9. Helpful (2)

    "Excel, PowerPoint and Politics overload."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Brand Manager in Sydney (Australia)
    Former Employee - Brand Manager in Sydney (Australia)
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at British American Tobacco full-time (More than 3 years)

    Pros

    Good money but that's about it. The new office is very convenient, close to public transport, spectacular, overlooking the Harbour Bridge and has an onsite subsidised cafe.

    Cons

    No work/life balance. The long hours you put doesn't compensate the pay you receive. No learning curve apart from the nature of the industry itself. IT technology is very unreliable and too much politics.

    Advice to Management

    Treat your employees as an asset, not as a work slave. Use the latest technology if you wanna be ahead of the game and achieve higher productivity.


  10. "Good place to work. Needs to keep updated with the times."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Brand Manager in Santiago (Chile)
    Former Employee - Brand Manager in Santiago (Chile)
    Recommends
    Negative Outlook
    No opinion of CEO

    I worked at British American Tobacco full-time (More than 5 years)

    Pros

    - Good Salary and benefits.
    - Good year bonus, based on performance results.
    - Good Career opportunity and growth within the company
    - Good working environment. Friendly people.
    - People are pushed and driven to achieve excellence, but without being an over competitive environment.
    - Lots of team working between departments and countries
    - You will be giving interesting projects and challenges.

    Cons

    - Industry situation will continue to make the company structure vulnerable to change.
    - It´s a big machine, everything is controlled and centralized. So there is very little room for innovation.
    - Your career plan is not entirely controlled by you. They shuffle you around like a pawn.
    - Not a family friendly company. Work from home, or other more flexible work forms are frowned upon.
    - For a women to succeed, you need to be childless.
    - Not a very modern company in terms of use of technology. Very old style. Kind of a boring employer.

    Advice to Management

    - Keep updated and modern to stay with the times, look at othre company trends to be competitive in the job market.
    - Apply more family frinedly policies to give women a chance to achieve higher positions.


  11. "Great learning ground"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Brand Manager in Cape Town (South Africa)
    Former Employee - Senior Brand Manager in Cape Town (South Africa)
    Recommends
    Neutral Outlook

    I worked at British American Tobacco full-time (More than 3 years)

    Pros

    Amazing focus and resource placed on learning and development.
    High levels of accountability in the roles and access to global teams
    Lots of opportunity to move roles and great career progression if you prove yourself

    Cons

    Long working hours and hard to find work / life balance as it is a high pressure environment.