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British American Tobacco Marketing Manager Reviews

Updated 13 October 2017
20 reviews

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Marketing Manager

3.1
StarStarStarStarStar
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British American Tobacco CEO and Director Nicandro Durante
Nicandro Durante
11 Ratings

Employee Reviews

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Pros
Cons
  • Poor Work Life Balance and Stereotype Performance Management (in 54 reviews)

  • The only negative thing about BAT is that there's no work/life Balance at all (in 15 reviews)

More Pros and Cons

  1. "It's all about the bonus"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Marketing Manager in London, England
    Current Employee - Senior Marketing Manager in London, England
    Doesn't Recommend
    Neutral Outlook
    Approves of CEO

    I have been working at British American Tobacco full-time (More than 3 years)

    Pros

    Huge company, great office in London, good pay.

    Cons

    Bureaucracy and favouritism, but mostly tobacco.

    Advice to Management

    Not sure it would make any difference.


  2. Helpful (5)

    "bad management"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Trade Marketing Manager in London, England
    Current Employee - Trade Marketing Manager in London, England
    Doesn't Recommend
    Negative Outlook

    I have been working at British American Tobacco full-time (More than 3 years)

    Pros

    good pay, flexible, diversity

    Cons

    bad management, highly politic oriented, grow based on network rather than performance, managed by bunch of high millage employees that have been in the company over 15-20 years, and are not interested in new education and trend

    Advice to Management

    no promotion based on network, make it based on performance. let some fresh blood come in and make some changes. Cutting budget is not saving, is loosing your talent


  3. Helpful (4)

    "Politics and network Not performance"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing Planning and Information Manager in London, England
    Current Employee - Marketing Planning and Information Manager in London, England
    Doesn't Recommend
    Disapproves of CEO

    Pros

    Large cash rich company, gives big budgets and has lots of slack in system
    Lots of mobility options
    Salaries ate high

    Cons

    Very top down
    Senior management arrogant and highly ego centric
    Massive job cuts annually, and more to come
    Diversity is high but listening is low

    Advice to Management

    Your employees want to assist you in being successful, let them support the growth, versus them being executional monkeys


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  5. "Miserable company"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Trade Marketing Manager in Paris (France)
    Former Employee - Trade Marketing Manager in Paris (France)
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at British American Tobacco full-time (More than 5 years)

    Pros

    give you high responsibilities even during internship period

    Cons

    - All the high paid roles are linked to personal attachment with Top Team managers
    - low salary vs industry
    - very stressful jobs assignments called " personal development plan"
    - they can fire you without any reason (fired 8 person during 2 years)


  6. "Great place to work"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Trade Marketing and Distribution Manager in Senegal (Brazil)
    Former Employee - Trade Marketing and Distribution Manager in Senegal (Brazil)
    Recommends
    Positive Outlook
    No opinion of CEO

    I worked at British American Tobacco full-time (More than 8 years)

    Pros

    Good working environment, cheerful people, wonderful open university

    Cons

    Somehow bullying at mid top management level

    Advice to Management

    Top Management team needs to get closer to employees


  7. "Shopper Marketing Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Shopper Marketing Manager in Ho Chi Minh City (Vietnam)
    Former Employee - Shopper Marketing Manager in Ho Chi Minh City (Vietnam)
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at British American Tobacco (More than 5 years)

    Pros

    Great place to work for.

    Cons

    Nothing to say on this aspect because BAT is always improve its performance through cycle meeting where issues have been fingered out, addressed and tracked.

    Advice to Management

    More training courses for middle management team.


  8. "IT Marketing Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - IT Marketing Manager in Kiev (Ukraine)
    Former Employee - IT Marketing Manager in Kiev (Ukraine)
    Recommends

    I worked at British American Tobacco full-time (More than 8 years)

    Pros

    Solid international company with right business processes

    Cons

    Specific top and middle (T&M) management hiring process

    Advice to Management

    To improve T&M management hiring process


  9. "Where working haven, fun and living life at the best"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Trade Marketing Manager in Kuala Lumpur (Malaysia)
    Former Employee - Trade Marketing Manager in Kuala Lumpur (Malaysia)
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at British American Tobacco full-time

    Pros

    Though dislike by anti tobacco groups, BAT is one of the top choice company to work with. I enjoyed my years of employment with this company, 30+ sort of. An Multi National Company in actual perspective, provides a vast freedom of choice for you, carrier, experiences, learning and all facets of any latest management style, say it they have it. If don't you create one. Top employee development programs.Salary, benefit and other emolument above average and if you performed and a keen achiever - you chart your paycheck. BAT one of the most dynamic company, in every aspect of works. Change management is on the go..you chart you chart your own carrier progression...yearly self assessment and appraisal..In all here you have total control of your performance and ownership of enterprising spirit. Achieve your target set, you achieve your goal/s. However, employment and job only for high performers.

    Cons

    Generally, company vision ,mission and the guiding principal is top seeded. But, office politic, bias, racism and favoritism do exist. But, it is all about you, stand tall, knowledgeable, know your right,firm and top commitment to your job, nobody can shake you.

    Advice to Management

    Top Management and Regional Management, should continue to strive in making the company guiding principal fully digest and practice by those national directors, senior , middle and junior management staff. Racism,chauvinism and mocking of religious freedom must be eradicated and upheld the importance of multicultural differences so with individual talent which have been the drivers of success story of BAT over the decades.


  10. "Marketing Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Marketing Manager in Dhaka (Bangladesh)
    Former Employee - Marketing Manager in Dhaka (Bangladesh)
    Doesn't Recommend
    Positive Outlook
    Disapproves of CEO

    Pros

    British American Tobacco is the best company in Bangladesh ( I think that). It has a lot of employer. It's financial processing is so high. So I prefer it.

    Cons

    This processing is so tremendous


  11. Helpful (7)

    "Marketing Strategy"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Marketing Manager in Asia, TN (US)
    Current Employee - Senior Marketing Manager in Asia, TN (US)
    Doesn't Recommend
    Positive Outlook
    No opinion of CEO

    I have been working at British American Tobacco full-time (More than 10 years)

    Pros

    An old school place to waiting for pay checks and retirement.

    Cons

    company is running on low budget mode. can not afford to pay like usual anymore.

    Advice to Management

    The office have not renovate for more than 20 years already. we hope management can give some budget to make over our working environment.