British American Tobacco Marketing Manager Reviews | Glassdoor.co.uk

British American Tobacco Marketing Manager Reviews

Updated 30 July 2018
23 reviews

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Marketing Manager

4.4
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British American Tobacco CEO and Director Nicandro Durante
Nicandro Durante
13 Ratings

Employee Reviews

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Pros
  • "World class trasnational education, work life balance and freedom through responsability culture" (in 36 reviews)

  • "Very professional working environment with talented colleagues" (in 63 reviews)

Cons
  • "Work life balance is the key priority as development need" (in 69 reviews)

  • "The only negative thing about BAT is that there's no work/life Balance at all" (in 20 reviews)

More Pros and Cons

  1. "It's all about the bonus"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Marketing Manager in London, England
    Current Employee - Senior Marketing Manager in London, England
    Doesn't Recommend
    Neutral Outlook
    Approves of CEO

    I have been working at British American Tobacco full-time (More than 3 years)

    Pros

    Huge company, great office in London, good pay.

    Cons

    Bureaucracy and favouritism, but mostly tobacco.

    Advice to Management

    Not sure it would make any difference.


  2. Helpful (5)

    "bad management"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Trade Marketing Manager in London, England
    Current Employee - Trade Marketing Manager in London, England
    Doesn't Recommend
    Negative Outlook

    I have been working at British American Tobacco full-time (More than 3 years)

    Pros

    good pay, flexible, diversity

    Cons

    bad management, highly politic oriented, grow based on network rather than performance, managed by bunch of high millage employees that have been in the company over 15-20 years, and are not interested in new education and trend

    Advice to Management

    no promotion based on network, make it based on performance. let some fresh blood come in and make some changes. Cutting budget is not saving, is loosing your talent

  3. Helpful (4)

    "Politics and network Not performance"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing Planning and Information Manager in London, England
    Current Employee - Marketing Planning and Information Manager in London, England
    Doesn't Recommend
    Disapproves of CEO

    Pros

    Large cash rich company, gives big budgets and has lots of slack in system
    Lots of mobility options
    Salaries ate high

    Cons

    Very top down
    Senior management arrogant and highly ego centric
    Massive job cuts annually, and more to come
    Diversity is high but listening is low

    Advice to Management

    Your employees want to assist you in being successful, let them support the growth, versus them being executional monkeys


  4. "Attractive Company in an Unattractive Sector"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Market Research Manager in Madrid (Spain)
    Former Employee - Market Research Manager in Madrid (Spain)
    Recommends
    Neutral Outlook
    No opinion of CEO

    I worked at British American Tobacco full-time (More than 5 years)

    Pros

    Good package, International opportunities, good work atmosphere and resources (budgets, projects, campaigns, etc)

    Cons

    Tobacco Sector with not good future prospects, you may get "trapped" in the sector if you want a change

    Advice to Management

    Implement a Returnship program


  5. "Marketing Skills Development Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Marketing Skills Development Manager in Lagos (Nigeria)
    Former Employee - Marketing Skills Development Manager in Lagos (Nigeria)
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at British American Tobacco full-time (More than 8 years)

    Pros

    BAT is a place you get excellent People Development, Career Growth, Excellent Culture and the pay is very competitive

    Cons

    Due to the high retention rates in BAT, career growth might not be as accelerated as expected

    Advice to Management

    Keep up the Great Job!


  6. "BAT employer's review"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing Manager in Bucharest (Romania)
    Current Employee - Marketing Manager in Bucharest (Romania)
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at British American Tobacco full-time (More than 10 years)

    Pros

    One of the best employee

    Cons

    Sometimes are too many tasks that shoud be done in a short time

    Advice to Management

    Need to assure a fair balance between working time and personal


  7. "Miserable company"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Trade Marketing Manager in Paris (France)
    Former Employee - Trade Marketing Manager in Paris (France)
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at British American Tobacco full-time (More than 5 years)

    Pros

    give you high responsibilities even during internship period

    Cons

    - All the high paid roles are linked to personal attachment with Top Team managers
    - low salary vs industry
    - very stressful jobs assignments called " personal development plan"
    - they can fire you without any reason (fired 8 person during 2 years)

  8. "Great place to work"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Trade Marketing and Distribution Manager in Senegal (Brazil)
    Former Employee - Trade Marketing and Distribution Manager in Senegal (Brazil)
    Recommends
    Positive Outlook
    No opinion of CEO

    I worked at British American Tobacco full-time (More than 8 years)

    Pros

    Good working environment, cheerful people, wonderful open university

    Cons

    Somehow bullying at mid top management level

    Advice to Management

    Top Management team needs to get closer to employees


  9. "Shopper Marketing Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Shopper Marketing Manager in Ho Chi Minh City (Vietnam)
    Former Employee - Shopper Marketing Manager in Ho Chi Minh City (Vietnam)
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at British American Tobacco (More than 5 years)

    Pros

    Great place to work for.

    Cons

    Nothing to say on this aspect because BAT is always improve its performance through cycle meeting where issues have been fingered out, addressed and tracked.

    Advice to Management

    More training courses for middle management team.


  10. "IT Marketing Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - IT Marketing Manager in Kiev (Ukraine)
    Former Employee - IT Marketing Manager in Kiev (Ukraine)
    Recommends

    I worked at British American Tobacco full-time (More than 8 years)

    Pros

    Solid international company with right business processes

    Cons

    Specific top and middle (T&M) management hiring process

    Advice to Management

    To improve T&M management hiring process