Burson-Marsteller Reviews | Glassdoor.co.uk

Burson-Marsteller Reviews

Updated 13 December 2018
304 reviews

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3.0
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Burson-Marsteller President & CEO Donald A. Baer
Donald A. Baer
115 Ratings

Employee Reviews

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Pros
  • "Big name clients mean that there are high-exposure campaigns and opportunities to work on, which helps build skill and can look impressive on a resume" (in 10 reviews)

  • "You can learn a lot buy serving different clients" (in 10 reviews)

Cons
  • "Competitive environment and not much of a work/life balance" (in 24 reviews)

  • "Parent company has large influence, lack of recognition for hard-working staff, long hours and focus on numbers over work" (in 19 reviews)

More Pros and Cons

  1. "Associate"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Recommends
    Positive Outlook
    No opinion of CEO

    I worked at Burson-Marsteller full-time

    Pros

    Well paid; Great clients; Good medical policy

    Cons

    Long working hours; Easy to get burnt out


  2. "Great employer"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Neutral Outlook
    No opinion of CEO

    I have been working at Burson-Marsteller full-time

    Pros

    Great being part of a global PR firm with blue-chip clients

    Cons

    Consumer team never quite got off the ground

  3. Helpful (1)

    "A sinking ship"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in London, England
    Former Employee - Anonymous Employee in London, England
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Burson-Marsteller (More than 3 years)

    Pros

    Some lovely intelligent colleagues

    Cons

    Absolutely zero leadership, guidance, direction or plan

    Advice to Management

    There is no management - felt completely rudderless


  4. "Associate"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Burson-Marsteller full-time

    Pros

    Big accounts, interesting work, fast-paced.

    Cons

    Difficult to get a foot-hold.

    Advice to Management

    Nurture talent better.


  5. "Senior Associate"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Burson-Marsteller full-time

    Pros

    The people, as well as great working environment and clients

    Cons

    lack of personal development plans


  6. "BM London"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at Burson-Marsteller full-time

    Pros

    Some good people, good office location, occasionally a good client too, good international network (if they were allowed to work with each other)

    Cons

    Global leadership, poor pay and promotions, WPP, poor industry reputation ensures the best clients go looking elsewhere


  7. Helpful (2)

    "Good, but not good enough"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at Burson-Marsteller full-time (More than 5 years)

    Pros

    The Burson brand retains some cachet and rightly so - there's a good deal of interesting and challenging client work, some real experts, and a decent bench of senior leaders. There is also a real spirit of collegiality and a sense of shared purpose (at least in some offices), and good opportunities to travel and work across the network. Generally, people are proud to work at Burson, and with some reason.

    Cons

    Reactive strategic vision, with second-rate implementation - recent 'Being More' re-positioning being a notable example. More or less non-existent, (or certainly highly inconsistent) corporate culture. Very US-centric, with global leadership almost never visiting local offices outside the US. Very high local/regional payments to B-M HQ, supposedly for thought leadership and other support, with very little to show for it. Relatively poor compensation for a major global agency. Too much basic, template-driven work for major global clients, provided at discount, resulting in bored and worse, fed-up staff, and local offices unable to make a decent margin. Inadequate and seemingly piecemeal approach to knowledge-sharing and professional development.

    Advice to Management

    As the communications/PR world changes, and the agency model with it, encourage and support risk-taking and innovation in terms of business model, product development etc. Think beyond the narrow confines of Washington and NYC, and put in place a genuinely global-minded management team. Give local offices more leeway and invest in/train senior management more thoroughly. Invest properly in professional development, intellectual capital and knowledge-sharing.

  8. "Great place to work"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Finance in London, England
    Former Employee - Finance in London, England
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Burson-Marsteller full-time

    Pros

    People are willing to help develop your career

    Cons

    Some snooty staff who are only interested in helping themselves

    Advice to Management

    Keep investing in the culture


  9. "Great people but poor promotion cycle and lack of innovation"

    StarStarStarStarStar
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    Pros

    Lovely people
    Great team
    Good clients

    Cons

    Poor promotion cycle
    lack of innovation
    low pay


  10. "Working at Burson-Marsteller in London"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Client Executive in London, England
    Former Employee - Senior Client Executive in London, England
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Excellent exposure to some great global brands, opportunity to interact directly with clients, great office space in London, interesting people

    Cons

    Unstructured approach to career progression, can be an unprofessional atmosphere, long hours and poorly paid at a junior level

    Advice to Management

    Ensure that the brightest junior staff are retained by offering more incentives and a higher pay package