Persado - A lot of smart people building a world changing product | Glassdoor.co.uk
  1. Helpful (4)

    "A lot of smart people building a world changing product"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Consulting Solutions Director in San Francisco, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Persado full-time for more than 3 years

    Pros

    * A ton of expertise in language and data science * Sales team that rises up to the challenge, building a category from scratch in many cases * Highly consultative and partnership-oriented engagements leveraging very cool tech * Brilliant, collaborative and positive people * See something, say/do something attitude for all ranks within the company

    Cons

    * New technology that needs to be explained and frequently has custom executions * Integrations and user-facing platforms are new, technology is not fully polished * Range of technology involved is extensive and challenging to master * Globally dispersed teams make collaboration difficult

    Advice to Management

    * Continue investments in automation and integrations * Encourage further collaboration and expertise development, especially within operations and deployment groups * Create opportunities for hands-on experience for things outside an individual's role * Leverage internal expertise to educate marketing community overall on topics Persado members have deep knowledge on (marketing language, AI, data science,... platforms & technology stacks)

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    Persado2019-02-21

    Persado Response

    March 20, 2019HR

    Thanks for leaving such a thoughtful review. The Persado revolution depends on all of us to collaborate, have the courage to speak up, and the hunger to make Persado the status quo. And we think our team is brilliant too! Thank you! Keep having the courage the speak up and share ...

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Other Employee Reviews

  1. Helpful (4)

    "An exciting place to work with an amazing group of people"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Anonymous Employee 
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Persado full-time for more than a year

    Pros

    The team - smart, engaged, committed and ambitious. The team is incredibly supportive and wants you to succeed. We are a truly global office but have great communication tools which mean we can build strong working relationships and can collaborate effectively. Autonomy - a talented group of people who are treated like adults and trusted to get on and do a great job. This allows us to take responsibility and... thrive - if you're up to the challenge.

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    Cons

    It's very fast paced so there isn't much time to process what's happened before we move on to the next thing - you have to be resilient and roll with the punches.

    Advice to Management

    We've grown quickly in a short space of time which is bound to have an impact on the close-knit feeling we had at the start. It's great that you can see that the need to focus on our company culture and this isn't something that will magically improve overnight. Keep the open and honest conversation flowing and continue to encourage people to speak up. This is something we all want to work on and you have our... support!

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    Persado2017-11-30
  2. Helpful (10)

    "Sales at Persado"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Anonymous Employee 
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Persado full-time for less than a year

    Pros

    The company has an exciting story to tell. Definitely innovative and an interesting use of data. There has been some limited adoption by banks, telco and retailers – and they’ve attracted some big name investors Lots of investment in admin and sales platforms like Salesforce, Slack, Concur, Linked In etc.

    Cons

    Persado seems very confused about where to invest its time and effort: Big deals with banks, telco’s and retailers with its Persado Enterprise service – or volume sales with its low end software product Persado Go? As a result there’s a mix of junior reps and a few senior sales execs. There’s considerable claustrophobic micro-management – so not a good place for strong sales people who know how to operate... autonomously There’s a lot of sales rep turnover and the company seems on the back foot with its numbers. (Those big name investors will be wanting to see numbers quickly – so panic may set in) The product/service is very labor intensive to deploy and run – particularly for any company with strong compliance constraints like banks and financial institutions. It’s not quite the panacea you think when you look under the covers .. there’s a huge amount of manual work going on in the background to generate the campaigns You have to pass a math test to join – which IMO is crazy. I’ve never heard that a high standard of math is an attribute of strong sales people!

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    Advice to Management

    Make some decisions about your Go To Market strategy – and stick to them. Hire sales people and sales management who know about sales execution for whichever you route chose. Put the right sales process in place to support them. You can’t do both at your stage of growth – you will just end up doing each badly

    Persado2016-09-09

    Persado Response

    September 12, 2016HR Generalist

    Thank you for taking the time to give us your review, as this is very helpful. We are taking your feedback and addressing the places we missed in delivering a great experience for you. We are also taking your advice into consideration, as we strive for our employees and the brand ...

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