Shiny Exterior... - Senior Manager Trek Bicycle Employee Review

1.0
18 Jul 2024
Recommend
CEO approval
Business outlook

Pros

Facility is nice with the cafe, gym, and trail system updates.

Cons

I've been waiting to write this review to make sure that my "feelings" stay true months after leaving. Trek is a tricky place because the exterior looks amazing- from the outside it appears to be a company that cares about its employees and wants to create a great culture of innovation and "family". In reality the culture is extremely toxic starting at the top. John Burke has slightly below average intelligence (an opinion shared by many) and is known as an egomaniac. I worked at Trek for 10 years before I finally had enough. I saw things happen during Trek's 23-24 layoffs that truly shocked me and showed Trek for what it truly is...a soulless and badly managed organization. There was zero accountability at the VP and director levels for the mistakes that led to Trek being in a terrible financial situation. All the VPs are people who came up in the business with John, and it truly is an "old boys" club. Most have been in their seat for 15-20 years. Because of this, Trek is a stagnant place for career growth outside of minimal movement to about middle management level. Once you hit that you better be ok with sitting for years doing the same job...which can be dangerous as others are also trying to climb the ladder so you'll have a target on your back the entire time. As I got closer to working with John Burke it quickly became apparent that those mid-level to director level were biting their tongues and holding back from speaking facts in order to allow John Burke to feel competent. The goal seemed to be to massage his ego and ignore his failings. The closest thing I can relate it to is, working/living under a king from the middle ages- anything he says goes and he is accountable to no one. When you understand this you understand Trek at the core. You can be "quietly terminated" for a multitude of things like riding the wrong brand of bike, listening to rap music in your car, or appearing intoxicated at one of the many company gatherings at which alcohol is freely available and consumed with enthusiasm. My entire time at Trek I felt like I was walking a tight rope and those examples are all reasons I saw people "not fit in" and be quietly removed or forced out. The other area which really gets to me, and others, is Trek's culture of nepotism. Family members and friends are given opportunities in the business that they have not earned. For example, I have a close friend still in the business who has zero experience in the job they currently occupy. They were offered the job without having to interview because they were friends with the right people. Literally learning on the job with no college education and this is high level job for a global product line. They confided in my that it felt "dirty" but who turns down an opportunity for a promotion? Last thing to note is the pay. The pay is absolutely horrible. Trek is a 2Billion+USD global company, but the pay is shockingly low. I doubled my income by leaving the company and the job I have now is less stressful and less busy then what I was doing at Trek. Trek knows that there is a pipeline of cycling enthusiasts who want to "live the industry life" and so there is no negotiation power from the standpoint of a current employee. Truly the mentality is "if you don't like it, leave". I get it, I was one of those people when I came on board and it took me years to finally admit to myself that the company I joined was actually a really crappy place to work. The nice facilities and employee purchases really made it hard to come to grips with. Right now the company is going through extremely hard times financially and John Burke keeps trying to make a bid to run for President...I'm not kidding about that. He seriously thinks he could run the country...as his company falls into financial ruin. When you add all this together you have a company that looks great on the outside, but is run by a less then owner/president and a group of executives who have learned to pad that ego in order to retain their positions. Trek's only lifeline is its loyal dealer network that was built in the 90s- without that the company wouldn't exist. I would not be surprised if the Burkes take a payday and sell to a larger conglomerate in the next 5-7 years. Like I said- I waited awhile to make sure I still felt how I feel months out and yeah...my new home is much friendly, much more fair, and much more generous than Trek ever was. Be a cycling lover, but don't work for Trek.

Explore other reviews about Trek Bicycle

5.0
8 Feb 2026
Anonymous intern
Recommend
CEO approval
Business outlook

Pros

Good work culture and environment

Cons

A little disorganised workflow for someone new to understand

1.0
1 Feb 2026
Recommend
CEO approval
Business outlook

Pros

The people you work with are awesome. If you don't make some lifelong friends here, you're probably doing something wrong.

Cons

A few years ago, there was a change at TREK. It didn't happen quickly, but the culture started to change as the industry started to return to pre-covid business. Many of the people that helped shape TREK's amazing culture started to leave. Those that stayed endure brutal layoffs and report to people that now exist in their positions only for their own self-interest. You have to understand that TREK was not a company that many people used to leave. The direction of the company feels uncertain. Leadership seems to care little about retaining long term employees. They have let so many people go in different fields that a lot of day-to-day operations seem to slow down. Purchasing customers also led to a major shift in how the company runs today. It's much less calculated, and directional changes in how the company operates seem to happen with no notice and with poor planning. TREK will eventually find it's path forward, but it's doing so at a steep cost - the loss of dedicated and loyal employees that were there for the mission and future of the company. They brought integrity, (real) brutal honesty and vision for what the company could be. The only thing keeping TREK in it's market leading position today is simply how poorly the rest of the cycling industry is doing right now.

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