GfK Reviews

Updated 8 May 2021

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3.4
61%
Recommend to a Friend
67%
Approve of CEO
GfK CEO Peter Feld (no image)
Peter Feld
171 Ratings
Pros
Cons
More Pros and Cons
Pros & Cons are excerpts from user reviews. They are not authored by Glassdoor.
  1. "Great opportunity to drive transformation, fast paced environment"

    5.0
    • Work/Life Balance
    • Culture & Values
    • Diversity & Inclusion
    • Compensation and Benefits
    • Senior Management
    Current Employee - Product Manager in London, England, England
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at GfK full-time for more than a year

    Pros

    Very fast paced environment, clear product strategy, continuous focus on customer needs, management and investors fully behind the mission. The product and tech culture has turned in the last year.

    Cons

    Challenging environment to execute, tight deadlines

  2. "friendly environment"

    5.0
    • Work/Life Balance
    • Culture & Values
    • Diversity & Inclusion
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Data Entry/Research in Cuba, MO
    Recommends
    Positive Outlook

    I worked at GfK full-time

    Pros

    a very friendly environment, helping each other when they encounter difficulties, required speed and accuracy to work in a research company

    Cons

    extra time to solve problems and delayed schedule things like this will often happen


  3. Helpful (1)

    "Sinking ship"

    2.0
    • Work/Life Balance
    • Culture & Values
    • Diversity & Inclusion
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Panel Manager in Cuba, MO
    Doesn't Recommend
    Neutral Outlook
    No Opinion of CEO

    I worked at GfK full-time for more than 3 years

    Pros

    Nice office location People are a good bunch

    Cons

    Poor pay Rare growth opportunities Employees lack motivation Working style is too top-down - don't expect to influence change if you're not management

  4. "Start your career here"

    2.0
    • Work/Life Balance
    • Culture & Values
    • Diversity & Inclusion
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Account Director in Chesterfield, MO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at GfK full-time for more than 8 years

    Pros

    Good place to learn about market research and develop agency side experience and knowledge. Lots of self management and initiative used meaning you get lots of independence and responsibility quickly. Great people below executive teams and strong culture to helping each other. Sometimes unfortunately exploited by global management.

    Cons

    Global company focused on profit not people. Won’t pay well, if at all, once you are in position or get promoted internally. Don’t match pay to same industry companies (ie pay lower than going rate). Significant levels of workload expected way above pay.

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  5. Helpful (3)

    "needs to improve"

    2.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Ops in Newcastle upon Tyne, England, England
    Doesn't Recommend
    Neutral Outlook
    No Opinion of CEO

    I have been working at GfK full-time

    Pros

    some employees are good and work hard, work/life balance, very good potential of the data

    Cons

    - NO TRAINING (no one explains anything, they tell you to do everything alone after like a week. You can ask one sentence questions if you do not know something). Therefore very high staff turnover - new employees make many mistakes and it is not their fault. No support for employees who try to create training materials or train new employees (it is not approved by the manager, you can do it with all the other responsibilities and no one supports or appreciates that in any way). - Very low salary and no pay rise after one or even two years. No additional training or option for career development. Now they made the managers ask employees what they want to do. So they ask. And that seems to be the end of the story. - Some people do nothing and are treated exactly the same like the ones who work hard. - No one asks for employee feedback. If you tell them your feedback and suggestions they do not do anything about it. My manager does not even reply to emails with constructive feedback and suggestions. - There is no option for upward feedback. - Generally the management does not want to make any changes. They state the company transformed to a data company, but no one makes any steps to actually make it a data company (in MI). The management would need to change to people who are from data companies or understand data (of course some managers are good).

    Continue reading
  6. "Supportive Company"

    3.0
    • Work/Life Balance
    • Culture & Values
    • Diversity & Inclusion
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Graduate Student Researcher in London, England, England
    Recommends
    Neutral Outlook
    No Opinion of CEO

    I worked at GfK full-time for more than a year

    Pros

    The people were friendly and supportive. Good work life balance

    Cons

    The pay wasn't great and lacked ambition

  7. "A large international market research agency"

    4.0
    Former Employee - Insights Manager in London, England, England
    No Opinion of CEO

    I worked at GfK full-time for more than a year

    Pros

    People genuinely want to help and teach you. Great office in Canary Wharf.

    Cons

    Projects can be monotonous. Clients can be demanding and sales teams always want to please them.

  8. "Good Company"

    3.0
    • Work/Life Balance
    • Culture & Values
    • Diversity & Inclusion
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Executive Assistant 
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at GfK full-time for less than a year

    Pros

    Management, Location, Team, Work Life Balance, Hours

    Cons

    Salary, Diversity, Career Path, Workload

  9. "Good"

    3.0
    Former Employee - Data Processor in London, England, England

    I worked at GfK full-time

    Pros

    Good and can be worth while

    Cons

    Bad is that there’s no progression

  10. "Good life balanca"

    3.0
    • Work/Life Balance
    • Culture & Values
    • Diversity & Inclusion
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Key Account Manager in London, England, England
    Recommends
    Neutral Outlook
    Disapproves of CEO

    I have been working at GfK full-time for more than 3 years

    Pros

    Very flexible, good people to work with.

    Cons

    Not a clear progressions plan. Doesn't pay well. The company is focused on profit only, not in people

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