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Rocket Fuel Reviews

Updated 10 October 2017
257 reviews

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3.2
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Approve of CEO
Rocket Fuel CEO Randy Wootton
Randy Wootton
62 Ratings

257 Employee Reviews

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Pros
Cons
  • It's been frustrating watching the stock price (in 11 reviews)

  • Typical growing pains of a fast-growing company, but nothing glaring (in 9 reviews)

More Pros and Cons

  1. Helpful (2)

    "Great company, poor management"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Ad Operations Manager in London, England
    Former Employee - Ad Operations Manager in London, England
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Rocket Fuel full-time (More than 3 years)

    Pros

    great perks, family environment,

    Cons

    poor management, don't take advice from teams,

    Advice to Management

    wake up and make changes.


  2. Helpful (2)

    "Account Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Account Manager in London, England
    Current Employee - Account Manager in London, England
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Rocket Fuel full-time (More than 3 years)

    Pros

    Excellent Technology and Amazing Platform

    Cons

    Poor Leadership Decisions and HR Department (Especially EMEA)
    Poor decisions taken during Sizmek migration - Not taking into account employee interests.

    Advice to Management

    Remember rocketfuel was a company that took care of their employees especially from 2011 through 2014 - unfortunately the decisions after that has been completely from monetory interests for the leadership teams who have gained enough money from the sizmek deal. And now, we are being told of budget issues. - sick.


  3. Helpful (2)

    "Account Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Sales in London, England
    Current Employee - Sales in London, England
    Doesn't Recommend
    Neutral Outlook

    I have been working at Rocket Fuel full-time (More than a year)

    Pros

    good platform to sell /Easy to use

    Cons

    Political Org
    Bad man management


  4. Is this helpful? The community relies on everyone sharing – Add Anonymous Review


  5. Helpful (4)

    "Slipping"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Neutral Outlook
    No opinion of CEO

    I have been working at Rocket Fuel full-time

    Pros

    Forward looking and thinking about their employees. Used to be really fantastuc

    Cons

    Focus is shifting away from employees and unnecessary cuts to even fruits in the office are happening, at this rate demise is inevitable

    Advice to Management

    Stop taking food away from employees rather beef up your sales teams and get more people working on the pipeline. Don't just resort to take lunch away, it's demoralising and shows a lack of imagination and leadership.

    Rocket Fuel Response

    20 Jun 2017 – SVP, People

    Sales hiring is critical for our return to growth. We have been adding and successfully hiring incremental sales positions starting in Q2. We will continue to invest in our sales organization for... More


  6. Helpful (7)

    "Lacks solid business plan"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Rocket Fuel full-time

    Pros

    Some very smart and welcoming people who were a pleasure to work with at the beginning.
    Great benefits - free lunch etc.

    Cons

    Rocket Fuel has been mismanaged and this has now led to a toxic internal culture. There is a distinct lack of organisation and a viable business plan that has caused most of the high calibre employees to go elsewhere which is a real shame. There's also a lack of professionalism within certain teams which needs to be addressed.

    Advice to Management

    Get a solid business plan & stick to it. Address the unprofessional aspects of the internal culture.


  7. Helpful (5)

    "Rocket Fuel"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in London, England
    Current Employee - Anonymous Employee in London, England
    Negative Outlook
    No opinion of CEO

    I have been working at Rocket Fuel full-time (More than 3 years)

    Pros

    Has been a great company and culture. People, flexibility, challenge

    Cons

    Need to refocus, too many people in US


  8. Helpful (1)

    "Sales Team"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    Approves of CEO

    Pros

    Good work life balance and good food

    Cons

    work can get hectic and the industry is new

    Advice to Management

    Take it easy


  9. Helpful (4)

    "An awful lot to learn"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Covent Garden, England
    Former Employee - Anonymous Employee in Covent Garden, England
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at Rocket Fuel full-time (Less than a year)

    Pros

    Free lunch & snacks
    Reasonable offices
    Good location
    Some great people
    Good benefits
    New faces trying to make RF more professional and in line with similar industries. May take some time!

    Cons

    Small company minded people working for a larger company that has grown and needs to grow more to succeed.
    Mind set needs to change
    Staff need to be allowed to grow

    Advice to Management

    Okay company could be great if the right people are listened too..

    Rocket Fuel Response

    18 Oct 2016 – Employer Representative

    Thanks for the review. As you indicate, with the change in leadership, talent capabilities to scale the business and to help bring people along to grow and lead the New Rocket Fuel, will take some... More


  10. Helpful (5)

    "Good place for fresh university graduates and entry level jobs"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Recommends
    Negative Outlook
    Approves of CEO

    I worked at Rocket Fuel full-time

    Pros

    Good experience for fresh university graduates, good perks, benefits and solid socialising

    Cons

    Not good for experienced and skilled people as you'll be asked to mentor entry level people with no guarantee of your progression

    Advice to Management

    Stop trying hard to be Google or Salesforce - find out your own path to success

    Rocket Fuel Response

    31 Aug 2016 – Employer Representative

    Bummer that you think things are getting worse. We are looking for our seasoned talent to share their expertise with our early professionals and vice versa. We can all learn from each other.


  11. Helpful (3)

    "Campaign Manager"

    StarStarStarStarStar
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Warmly welcomed to RocketFuel and on-boarded professionally. Friendly, social environment to work in.

    Cons

    Nothing to report negatively toward RocketFuel

    Rocket Fuel Response

    23 Jun 2016 – Employer Representative

    Glad you have had a positive on-boarding experience! Onwards!


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