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Superdry Reviews

Updated 24 September 2018
278 reviews

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3.6
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Superdry President and CEO Euan Sutherland
Euan Sutherland
103 Ratings

278 Employee Reviews

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Pros
Cons
  • "Favouritism, lack of communication," (in 10 reviews)

  • "Have to always remain behind after store closes, even if the shop floor is tidy" (in 8 reviews)

More Pros and Cons

  1. "Made friends"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Assistant in Newcastle upon Tyne, England
    Former Employee - Sales Assistant in Newcastle upon Tyne, England
    Recommends
    Neutral Outlook
    No opinion of CEO

    I worked at Superdry full-time (More than 3 years)

    Pros

    Made good friends for life

    Cons

    Occasional management issues - rota wasn't always done on time

    Advice to Management

    Don't show favouritism


  2. "It’s a great place to start and learn everything related with retail business"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Assistant Manager in London, England
    Current Employee - Assistant Manager in London, England
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Superdry full-time (More than 5 years)

    Pros

    Many options to improve position

    Cons

    Head office too far from London if you planning to focus your career in a office job in the company

  3. "mmh"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Keyholder in Strawberry Hill, England
    Current Employee - Keyholder in Strawberry Hill, England
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Superdry full-time (More than 3 years)

    Pros

    good money, good shifts, chances to grow

    Cons

    actual work, some management, boring, not cool


  4. "Have met some of the best people here"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Approves of CEO

    I worked at Superdry full-time (More than 5 years)

    Pros

    Uniform allowance
    Have met some great people at all levels along the way
    They do try to keep things fun

    Cons

    Large expectations with no reward
    Lack of any real incentive
    Poor management
    Lack of communication
    Too reactive

    Advice to Management

    Be honest and not reactive
    Accept the family feel and values have gone and try to get them back. Your people are the company - make them happy


  5. Helpful (3)

    "Store manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Store Manager in London, England
    Former Employee - Store Manager in London, England
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at Superdry full-time (More than 3 years)

    Pros

    -Innovating brand
    -Work / life balance
    -Uniform twice yearly
    -50% discount
    -Supportive area sales managers

    Cons

    -Poor planning, always having to react at last minute
    -Poor management training structure
    -Founder stepped down in 2018
    -Poor business decisions affecting share price dramatically
    -Pay is set based on “across the board” rather than individual performance
    -No bonus scheme
    -Founder share plan scheme is not supported and relies on business execs making right decisions

    Advice to Management

    Have a bonus scheme that works. Founder share plan is relied upon every person in the company including execs that obviously make poor decisions. A more strategic development plan for managers (head office training was more a meet and greet than actual learning business). Invest more in strong managers who carry the stores. The company promotes its “values and Culture” but doesn’t really live by that it preaches.


  6. "Sales assistant"

    StarStarStarStarStar
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    Fun people, atmosphere, decent pay

    Cons

    Head office sometimes rude and no overtime pay


  7. "Snapshot of SuperDry"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Carrier Logistics Supervisor in Cheltenham, England
    Current Employee - Carrier Logistics Supervisor in Cheltenham, England
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Superdry full-time (More than 3 years)

    Pros

    Exciting and innovative place to work!

    Cons

    Planning a day to day structure can be tricky in the world of logistics.

    Advice to Management

    Keep giving us the autonomy to make those decisions.

  8. "Great"

    StarStarStarStarStar
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Superdry part-time

    Pros

    Everything, great company and management

    Cons

    Nothing, its a dream job


  9. "Sales Assistant"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Retail Sales Associate
    Former Employee - Retail Sales Associate
    Recommends
    Positive Outlook
    No opinion of CEO

    I worked at Superdry part-time (More than 5 years)

    Pros

    - Flexible hours, easy to swap shifts for full timers and part timers.
    - Good hourly rate of pay in comparison to most retailers
    - 50% staff discount available to family and friends
    - Try to promote internally, chance of progression
    - Friendly, non-stressful work environment
    - Career break opportunity
    - Store transfer if necessary
    From experience and listening to those that worked in other retailers, I would suggest Superdry treat its sales force as good as any other business on the high street.

    Cons

    Can get a bit boring or repetitive especially during non-peak times but this applies to most retail jobs.

    Advice to Management

    Give each staff more responsibilities or a purpose to be there, keep morale high.


  10. Helpful (2)

    "No real incentive to work here"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Floor Manager
    Current Employee - Floor Manager
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Superdry full-time (More than 5 years)

    Pros

    Stores are pretty cool. Refit and refurbs making the stores look even cooler. Music In Store is enjoyable.
    Good hours if your part-time and young and still live with your parents, some managers useful to help you progress, to progress to floor manager role if full time and willing can happen but expect a lot of drawbacks and rejection really need to work for it, training (playing to win) and dryve and sometimes SAS are good, uniform allowance is decent... most seasonal employees are kept on. More laid back than other retail stores, I’d say superdry genuinely give amazing customer service and make their staff great salespeople. Other companies do not do this training. Cross training in stockroom also helpful.

    Cons

    Worked for Superdry as part time Sales then full time sales now supervisor ((floor manager)) and it’s hard to go any further as you don’t get many Assistant management roles, floor managers are treated like management but for a fraction of the pay, support from upper management is not there. Being salaried means constantly underpaid, work extra for time back you never get. Other managers can be bullies and clique with some staff leaving others out. All in all Unprofessional environment.
    Superdry keep changing its mission statement. Now it is not like this,
     Used to love the company when I joined, was fun, good pay for young people and defs put the employee first, now young staff are underpaid if the aren’t 25 or on hero, and stores not given a good budget. To be budgeted on hero is difficult for staff who might only be in once or twice a week but are running around acting like mini supervisors is a joke especially when a full time staff is paid to be a training ambassador and do feck all. The sas training can be all read, games prompted by managers, seems unfair. I really feel for the part time staff who are paid a poxy 7.50 an hour better than some places but still not good enough when they’re encouraged to come early to be briefed and always stay late, I’m meant to work 37.5hrs a week, by the time I do everything it’s probs that I work 42 hours, same with most management. Also rarely get a 12 hours BY LAW break between shifts, can be in at 11pm at Xmas and back in next day at 7am.
    Feel like your are constantly chucked a new catchphrase. What even is a global digital brand ....
    my Superdry, Real training, Timothy Everest, SAS Training, Studio clothing, Winter the Event and Summer now Sale, Idris, Superdry Sounds, Audio 1.... all things that have flopped it still going but not as well as hoped.... will Supercharged, 5.0 Plan, whatever else be the same ....

    Advice to Management

    Pay a living wage, adjust salaries to reflect real working hours not the ones you put in paper, proper bonus system. Basically restructure management and pay scales. Don’t keep changing your plans.


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