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Superdry Sales Assistant Reviews

Updated 1 April 2018
81 reviews

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Sales Assistant

3.5
StarStarStarStarStar
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Recommend to a friend
Approve of CEO
Superdry President and CEO Euan Sutherland
Euan Sutherland
34 Ratings

Employee Reviews

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Pros
  • 50% staff discount & up to 70% discount in staff shop at Head Office (in 31 reviews)

  • The people are very nice, you get 50% discount plus clothing allowance every six months (in 27 reviews)

Cons
  • lack of communication between senior management and floor staff (in 7 reviews)

  • Have to always remain behind after store closes, even if the shop floor is tidy (in 9 reviews)

More Pros and Cons

  1. "Great experience"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Assistant in London, England
    Former Employee - Sales Assistant in London, England
    Recommends
    Neutral Outlook
    No opinion of CEO

    I worked at Superdry part-time (More than a year)

    Pros

    Learned how to fold clothes neatly (even use techniques learned and do that at home now haha)
    Managers were nice to me

    Cons

    Too much folding going on at Superdry, half the clothes they sell are like folded. You can imagine how much of a pain it is to maintain the tidiness during Christmas or Sale period.

    Advice to Management

    Give us more time to prepare stuff instead of doing it last minute tasks (e.g. major fixture movements, or sale prep)


  2. "It can be ok but..."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Sales Assistant in Reading, England
    Current Employee - Sales Assistant in Reading, England
    Doesn't Recommend
    Negative Outlook
    Approves of CEO

    I have been working at Superdry full-time (Less than a year)

    Pros

    50% Discount (but clothes have gone down hill the last few years)
    Uniform allowance twice a year
    Good mix of people

    Cons

    Refurbishment to shop going on at the moment so horrible working conditions. Shop stinks of chemicals and staff members getting ill from it. Downstairs flooded with urine from another shops toilet. It’s been a week and still the floor hasn’t been disinfected/cleaned properly.
    Management insist we sign customers up to emails without there knowledge when doing e-receipts, breaking the data protection act.
    Payed poorly for the amount of work we have to do.

    Advice to Management

    Understand your under a lot of pressure to perform but you don’t need to pass the stress onto us.

  3. Helpful (1)

    "Used to be amazing, now terrible"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Assistant
    Former Employee - Sales Assistant
    Recommends
    Neutral Outlook
    No opinion of CEO

    I worked at Superdry part-time (More than 3 years)

    Pros

    The company are generally good - internal communications were excellent and from what I hear just getting better, all the time, you don’t feel as if you’re a salesperson but given a lot more if you show an interest. All staff start on a living wage salary despite age, uniform allowance and generous staff discount are also a bonus, there is Sales and Service training as well as new in store games to always improve product knowledge and customer service, it’s very unique.

    In terms of my store I am lucky to have had a great set of understanding managers, good training and room to progress, performance reviews are generally honest and structured in a way that allows you to understand concerns but also champion achievements.

    Cons

    Unfortunately superdry restructured their pay grades so now some staff are being underpaid after a pay rise - the same goes for floor managers I’m sure, the company do not offer bonuses but try and make people buy into their share plan that will not pay out for many years, although the culture tries to be great it can be cringey and over the top

    At a store level I am concerned that internal, covert bullying has sucked the fun out of working for the company, there is a lot of backstabbing, favouritism and an imbalance of “write ups” for less popular staff. It seems to be dicktated not by management but has got them sucked in. I have now left due to personal reasons but this has been happening in the store I worked at in Scotland for a while and according to staff I am still in contact with ongoing.

    Advice to Management

    Do not take advice from one or two favourite staff members, observe and realise there is a lot more going on. Be more sympathetic when new staff make mistakes. Realise hard sell is unrealistic and not in the ethos of the brand.


  4. "Average"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Casual Sales Assistant in London, England
    Current Employee - Casual Sales Assistant in London, England
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I have been working at Superdry full-time (More than a year)

    Pros

    Good startup retail job for those with no experience

    Cons

    Very limited growth and career development

    Advice to Management

    Take in more suggestions from retailers


  5. Helpful (1)

    "Vile"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Sales Assistant in Leeds, England
    Current Employee - Sales Assistant in Leeds, England
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Superdry full-time

    Pros

    50% discount uniform allowance have a decent sale that you get 60% off of eventually cannot think of no more

    Cons

    Bad management leave you on zones for hours while the favourites get all the best work they leave you to guard the front zones and act like security guards which could put the staff in jeopardy having gold and bronze pay rates when the gold staff do no more then the bronze it's just off favourites once again it's actually quite childish the managers bully people and make people feel uneasy always leaving the shop floor ridiculously late but I got a late slip for three minutes that's how Petty they are

    Advice to Management

    Grow up do your job correctly stop with the favouritism treat everyone as equals communicate better with your staff and get your staff out on time


  6. Helpful (1)

    "Amazing company with some downfalls!"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Sales Assistant
    Current Employee - Sales Assistant
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Superdry part-time (More than 3 years)

    Pros

    -£7.50(living wage) for all employees
    Wholesome and down to Earth company with good values
    -50% staff discount
    -Biannual uniform allowance
    -Generally opportunities to take as little or as much overtime as possible
    -Opportunities to progress both in store as "hero" sales and with management opportunities
    -Head office placements
    -Partnership with the Princes Trust
    -Founders Share Plan
    -More than a "retail" job - expected to task and lots of operational skills
    -(Generally) understanding and competent management, normally listen to advice without getting entitled although sometimes they won't listen
    -Internal hiring
    -Sales and Service training
    -Interactive social media
    -Most Xmas temps get kept on
    -Area incentives and targets

    Cons

    -Music and lighting is awful, although some stores are getting refits
    -A lot of politics and backstabbing within the area
    -Unrealistic expectations of skewed "My Superdry Store" if a customer says they're "Satisfied" and not "High Satisfied" this is viewed as a negative on overall score
    -No bonus system, Founders Share Plan does not payout those who have already worked for Superdry for years
    -Company eroded bronze/silver/gold status making it "rookie" and "hero", feels like a bit of a slap in the face if you're on "silver" and part time
    -Sometimes expected to pick up work that is beyond responsibility
    -Sometimes mismanagement due to managers trying to seem cool and having favourites
    -Again, mismanagement - hiring lots of new and inexperienced staff because of poor retention due to unresolved conflict management
    -Sometimes expect too much of part time staff: do not offer overtime in advanced or put it on the rota but then get annoyed when part time STUDENTS can't pick up shifts with little notice - put the shifts on the rota and we'll do them
    -Limited discount in that it is for "personal" use, low threshold - once basically the whole of Superdry got banned from using it
    -Managers seem to be allowed a lavish holiday on the preface of training days when in reality they just seem to get drunk for a few days
    -Sometimes need to be overbearing in customer service

    Advice to Management

    -Diffuse cliques
    -If staff are unhappy, find out why and stop avoiding the root problem (i.e a staff member you all adore) - this will boost staff retention
    -Don't leave overtime shift to the last minute when the majority of your staff are students
    -Try and allow staff on the old "silver" to progress to "hero" - unfair that they have extra responsibilities with only 10p extra than "rookies"
    -Crosstrain staff so it isn't the same three people doing all the important tasks


  7. "Great Work Environment and Fab Staff"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Assistant in Cambridge, East of England, England
    Former Employee - Sales Assistant in Cambridge, East of England, England
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Superdry part-time (More than a year)

    Pros

    Great team work ethic, motivating, passionate about retail.

    Cons

    seasonal periods can be a little stressful

  8. "Sales assistant - no recognition of achievements"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Assistant in Brighton, England
    Former Employee - Sales Assistant in Brighton, England
    Doesn't Recommend
    Neutral Outlook
    Approves of CEO

    I worked at Superdry part-time (Less than a year)

    Pros

    The friendly colleagues make the work bearable. Good perks and basic salary

    Cons

    Management don't recognise hard work and always short staffed. Given little responsibility

    Advice to Management

    Make sure staff know they are wanted


  9. "Good casual work"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Assistant in York, England
    Former Employee - Sales Assistant in York, England
    Recommends
    Neutral Outlook
    No opinion of CEO

    I worked at Superdry (More than a year)

    Pros

    - Colleagues are generally fun
    - Management fairly relaxed compared to other retail environments
    - Discounts
    - Fun environment

    Cons

    - Upper management can put pressure through erratic decisions, probably fixed now
    - If you're on late shifts expect attempts to have you assist with closing while dodging overtime payments

    Advice to Management

    I think it's fine


  10. Helpful (1)

    "Superdry Sales Assistant - hated it"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Assistant in Gateshead, England
    Former Employee - Sales Assistant in Gateshead, England
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at Superdry part-time (More than a year)

    Pros

    Good staff discount ... and that's about it

    Cons

    Hard to progress pay grade when in particular store (mine). Didn't appreciate hard workers. Manipulative and use negative reinforcement, as opposed to positive. I hated working here, I nearly walked out on a couple of occasions.

    Advice to Management

    Treat your staff better!