Pros
There are definite pros to Vertic. - Smart people - Stocked kitchen (no microwave) - Management is accessible when you needed to have a conversation - Open to change and improvement
Cons
What is interesting about Vertic is that it was started by business consultants so one would expect it would be run efficiently and well managed. Unfortunately that is not the case. Senior management is not on the same page about how hires, operations and other important things. It is still a mystery how the NY office makes any money much less a profit since there are not a lot of clients or projects. Account Management made up of one is actually project management in disguise and at the root of most of their problems. All tactics, no strategy. Account Management speaks and you actually scratch your head at what was just said. Account Management also runs people into the ground so they quit or not produce great work. Both are major issues that need to be assessed. Project Management was finally getting it together and then most of the team was let go. Statements of Work are gibberish and written with out any consensus from the people that have to deliver. Creative Director is based in Denmark and is stretched way too thin. Impacted client expectations and creative deliverables.
