Centro Sr. Director Noor Naseer addresses the topic of diversity in the advertising technology world. Read more on Advertising Week.
Crain?s Chicago Business named Centro the 25th best place to work in the city. And we are 7th among large businesses. The media outlet cites our 401K match, unlimited PTO and opportunities for career growth as key highlights.
Navigating a company through a recession requires a precarious balance between fiscal responsibility, dogged optimism and the ability to identify the right signals amid a backdrop of negative noise and sentiment. Finding the proper balance is critical to exiting the downturn with greater strength, force and momentum. It's a lesson I learned from experience. When the Great Recession hit in 2008, I employed 150 incredibly talented, hard-working people at my media tech company, Centro. Although we've operated for two decades now, the future looked grim back then. Read more from Centro's CEO, Shawn Riegsecker, in International Business Times.
"Centro on Wednesday will introduce a web browser extension geared toward digital media buyers to track the changes they make on campaigns running through self-serve advertising platforms such as Amazon, Facebook, Google, Pinterest and Twitter. Basis Assistant automates and consolidates the information in one location. The need to reduce and keep track of time in projects drove the decision to build the product." Read more in MediaPost.
Our CEO, Shawn Riegsecker, shared the following thoughts with Centro employees about COVID-19: “I am feeling positive, enthused and ready for us to face this crisis head on. The world has changed, but we all need to continue to be creative and find ways to remain connected and do all that we can to help and deepen and strengthen our relationships. Ideas and creativity can come from anywhere. We’ll get through this and come out the other side better and stronger then we entered it - with force, momentum and a lot of energy!”
"As most agencies and platform companies have found, April was tough, but there were no layoffs among Centro’s 700 employees. People have been incredibly productive, Kelly said, adding his biggest fear was that employees would not stay informed and create their own outcomes. This was not the case. In fact, the development team stayed on track and on Tuesday, the company plans to launch new products and upgrades that help advertisers with automation and visualization for campaign reporting, workflow management and forecasting." Read more in MediaPost
Centro is the No. 4 Best Workplace in Chicago among small and medium size businesses! Check out our profile on Great Place to Work.
“Now, the ad industry won’t collapse, but it is facing an existential crisis in our new reality. Growth is flattening and we’re already seeing the layoffs begin across agencies. Emerging trends like in-housing further compound the threat to an agency’s prosperity. What’s more, even before we began sheltering in place, the growing complexity of digital ad operations had begun to reveal the cracks in weak and outdated modes of operation, unable to buttress agencies through a downturn.” Read more from Centro's Katie Risch in Advertising Week.
"If you’re transitioning from working in an office to working remotely, maintaining focus throughout the day may be something you’re struggling with. Never fear—as someone who’s worked remotely for years, I’ve picked up plenty of tips for alleviating this problem!" Read more.
Centro is a finalist for the AdExchanger Awards in the 'Best Educational Program' category! Congratulations to all our fellow finalists. Let's celebrate the great achievements happening in our industry.