The advertising industry can be a battlefield when it comes to finding opportunities for career advancement. Roles are highly competitive—and progressing with speed can be a challenging task. As CEO and Board Director of WPP’s data practice, the Data Alliance, Anas Ghazi manages data strategy and marketing on a global scale. Listen in as we discuss his original career aspirations, dedication to harnessing the power of data, and the sacrifices he’s made to secure a meteoric rise to the top.
Catch the AdTech Unfiltered podcast episode here.
Centro announced the release of a comprehensive advertising industry report published by the 4A’s. The 4A’s is the leading trade organization for marketing communications agencies. It assembled the report, ‘The Future of Programmatic and Automation,’ through an in-depth examination of programmatic advertising and agency automation. Digital advertising infrastructure consultancy The 614 Group conducted the research on behalf of the 4A’s.
Read more here:
"While no company is 'perfect', there are steps great leaders naturally take... One of those leaders I recently connected with is Shawn Riegsecker, CEO and founder of #Chicago-based ad tech provider Centro."
Read more in Inc. Magazine:
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“Global advertising technology provider Centro has upgraded its Basis platform with machine learning optimisations for viewability, cost-per-acquisition (CPA) and video completions to give programmatic advertisers automated targeting across digital devices. Basis is claimed to be the first software system that offers a self-learning omni-channel demand side platform integrated with features that automate the entire digital media process.”
Read more in Rapid TV News:
In this month’s episode, we found someone who beat the system (legally, of course) and worked his way up to the executive-level in just six years! As CEO and Board Director of WPP’s data practice, the Data Alliance, Anas Ghazi manages data strategy and marketing on a global scale. Listen in as we discuss his original career aspirations, dedication to harnessing the power of data, and the sacrifices he’s made to secure a meteoric rise to the top.
Click here for Centro's AdTech Unfiltered podcast:
“Categories: demand-side platform: display DSP and mobile DSP and retargeting. Centro is a Chicago-based ad-tech company that stands out from the pack, thanks to its buy-side offerings. Basis—the company’s proprietary platform—unifies programmatic and direct media buys, helps marketers manage their cross-channel campaigns and offers business intelligence insights. This all-in-one tool was initially debuted to be an answer to an ad-tech ecosystem that Shawn Riegsecker, Centro’s CEO, saw cluttered with too many small players doing too many small jobs.”
Read more about Centro’s recognition in three tech categories in Adweek.
Centro announced the availability of a two-way API integration with FreeWheel, A Comcast Company, to deliver end-to-end digital media automation. The pairing of Basis by Centro with FreeWheel’s Strata platform for finance management empowers agencies to maintain strong cash flow by streamlining the reconciliation, billing and collections for their services. Basis sends contracts, media activation and delivery data into Strata for billing and reconciliation in real-time, with the information automatically rationalized and formatted. As a result, agencies accelerate client billing and vendor payments.
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“The Illinois Technology Association recognized some familiar faces and some new ones with its CityLights awards Thursday. Shawn Riegsecker of advertising software firm Centro won CEO of the year.”
Read more in Crain’s Chicago Business.
“But our lists—Adweek 50, Brand Genius, The Hot List, Media Agency of the Year, etc.—rarely put you, our reader, at the center of deciding which companies are the best of the best. This year, we introduced our Best of Tech Awards to remedy this, highlighting 24 categories that sit at the cross-section of today’s advertising world: ad tech. No matter your title or function, we pride ourselves in arming you with the knowledge and skills to help you do your job better. These are the companies that made the cut as the finalists you said do it best.”
See what categories Centro was chosen for in the Adweek Reader's Choice awards.