SugarCRM Company Updates |

Company Updates

  • COVID-19

    A Message from Sugar CEO, Craig Charlton, to Our Customers and Partners.

  • Today marks an exciting day for SugarCRM, and things are buzzing all around the company! SugarCRM is about to change the way organizations and the world utilize #CRM. We are proud to share with you three new products built on our #CX platform: (link: #CXM

    Welcome to the New SugarCRM! - SugarCRM

    Today we've made some announcements that will fundamentally change the way businesses utilize CRM. As you know, our recent acquisitions of Collabspot, Salesfusion and a business intelligence team have moved us firmly into the realm of customer experience (CX).

  • We're ready to create a world where companies cultivate customers for life. Mark your calendars and get ready for limitless #CX management.

  • An awesome shout-out to the HR team at SugarCRM! #ProudToBeSugar #LifeIsSweet

    CRM and Human Resources: It's All About People | SugarCRM Blog

    Fundamentally, a CRM platform is about people. Specifically: Your customers; Your prospects, and Your employees. It's the third subset I'd like to talk about in this post. As a recent hire at Sugar, I've had almost two months to acclimate to a software company than moves fast. Really fast.

  • Welcome, Chris Pennington!

    SugarCRM Expands Leadership Team, Hires Veteran Software Executive Chris Pennington as Chief Customer Officer

    CUPERTINO, California - June 10, 2019 - SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, today announced the addition of Chris Pennington as Chief Customer Officer, reporting to SugarCRM CEO, Craig Charlton. "Chris is a big believer in listening to what clients have to say," said Charlton.

  • Our first acquisition of 2019, welcome Collabspot! #lifeissweet

    SugarCRM acquires Collabspot email integration products | SugarCRM

    CUPERTINO, Calif. - March 7, 2019 - SugarCRM Inc.®, the company that helps organizations build better business relationships, today announced that it has acquired the Collabspot email integration products from Collabspot Pte Ltd. These tools provide improved integration with email, taking another step towards SugarCRM's vision to deliver the most intuitive and collaborative user experience whilst eliminating all data entry.

  • An exciting milestone! Welcome, Salesfusion, to the SugarCRM family! #lifeissweet

    SugarCRM Acquires SaaS Marketing Automation Innovator Salesfusion

    CUPERTINO, Calif. - May 16, 2019 - SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, announced today it has acquired Salesfusion, a leading provider of marketing automation solutions recognized in the Gartner Magic Quadrant for Lead Management.

  • SugarCRM Employee Spotlight - Erin O'Brien, Senior Corporate Sales UK! #lifeissweet

  • SugarCRM appoints new Chief Marketing Officer. Welcome, Melissa!

    World-leading CRM provider appoints new Chief Marketing Officer | SugarCRM

    CUPERTINO, Calif. - December 12, 2018 - SugarCRM Inc.®, the company that helps organizations build better business relationships, today announces the appointment of Melissa Sargeant as its new Chief Marketing Officer. Sargeant moves to SugarCRM following nearly three years as CMO with global e-commerce cloud-based solutions provider ChannelAdvisor, where she ran worldwide marketing initiatives, including corporate and product branding, demand generation, product marketing, public relations and event management.

  • Our customers are the most important thing to us, which makes it even more rewarding to be named Best CRM provider in PC Magazine’s annual Business Choice Survey for the fourth consecutive year. This accolade is a testament to our commitment to providing the best service to our customers, and helping them take their business to the next level

    Business Choice Awards 2018: CRM

    Even in the age of e-commerce, relationships are the key to any successful business. In the old days, like 1990, business owners could take the time to build face-to-face personal relationships with customers, making handwritten notes in files or on Rolodex cards about customer preferences, interactions, family members' names, pets' names, hobbies, and other various details.

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