For ten years now, we’ve taken great pride in recognising companies that employees love working for as Best Places to Work, one of Glassdoor’s Employees’ Choice Awards. Unlike most other workplace awards, organisations are rated by the people who know them best: current and former employees. Winning this prestigious award is not only validation that employees are satisfied and engaged, it’s also the ultimate branding and recruiting tool, with millions of job seekers referencing this list as they decide where to apply.
But what are the secrets of the companies awarded as Best Places to Work, and what can your organisation do to improve your chances of making the list? To find out, don’t miss Glassdoor’s upcoming Best Places to Work Tour.
On 22nd March in London, representatives from Best Places to Work like Facebook, Telefónica, easyJet and L’Oréal, as well as Glassdoor’s CEO Robert Hohman, will share insight into what it takes to recruit and retain top talent, cultivate brilliant cultures and become a Best Place to Work. Fancy a sneak peek? Here are a few exciting topics that will be covered at the Tour.
1. How Becoming a Best Place to Work Can Drive Your Bottom Line
Being named a Best Place to Work is a massive boost for your employee engagement and recruiting efforts — but did you know that it can also increase your revenue? Studies have shown that companies on the Best Places to Work list financially outperform those that have not made the list. That’s because satisfied and engaged employees are ultimately more productive. In fact, from 2009 to 2014, Best Places to Work broadly outperformed the S&P 500, as well as the overall market by 115.6 percent. What’s more, being named a Best Place to Work leads to a roughly .75 percent jump in stock returns during the ten days after the announcement — a small but statistically significant effect*.
[Related: Culture Codes of the Best Places to Work]
2. Cultivating a Great Culture and Employee Value Proposition
Company culture can be the determining factor for candidates choosing your organisation over another, which is why it’s critical to continuously invest in shaping your culture to attract, as well as retain, top talent. Facebook’s winning culture is a product of the company’s clear communication and commitment to transparency. Rated the #4 Best Place to Work in the UK, the social networking juggernaut has cultivated a mission-driven culture that inspires employees to be their best every day and stay for the long haul, even in an industry notorious for high churn. Creating a strong employee value proposition to differentiate your company from competitors and become a magnet for top talent will also be discussed.
3. Trends Shaping the Future of Recruiting
We live in a fast-paced, technology-driven world — and recruiting is no exception. To make sure that your organisation stays ahead of the curve (and your competitors!) it’s critical to keep up with the latest trends. easyJet will discuss innovative strategies for approaching hard-to-fill roles and which tools and software the airline leverages to attract top talent easier, faster and for less. What’s more, Best Places to Work winners will share insight into overcoming today’s biggest recruiting challenges to outpace competitors in 2018 and beyond.
By registering for Glassdoor’s Best Places to Work Tour at the May Fair Hotel in London, or signing up for the livestream, you’re already one step closer to becoming a Best Place to Work!
*Andrew Chamberlain, “Does Company Culture Pay Off? Analyzing Stock Performance of “Best Places to Work” Companies”; March, 2015