Tag: Employer Brand

How to Respond to Reviews & Boost Your Brand

Say there’s a new Indian take-away in your neighbourhood. Chances are, you’re likely to jump online to read the latest revi...
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Colt’s Global Recruitment Director: “We’ve Partnered With Glassdoor To Give Employee…

We caught up with Craig Hunter, Colt’s Sales & Marketing Recruitment Director, to discuss how they’ve embraced Glassdoor, p...
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A Lesson from Unilever on Enhancing Your Employer Brand through Glassdoor

Here at Unilever, cultivating a strong employer brand is of the highest importance. Why? Because maintaining our position as an...
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Two-Way Markets: A Greater Level of Parity Makes for a Better Workplace

Accountability is the first step to a better working culture and the key to unlocking the recruitment crisis facing many indust...
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5 Ways to Recruit Like Facebook

Facebook has a unique culture defined by five core values: Build Social Value, Move Fast, Be Bold, Be Open, and Focus on Impact...
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Join Glassdoor’s 2017 Best Places to Work Roadshow

We are taking 2017 Best Places to Work on the road. Glassdoor’s third annual roadshow kicks off on 2 February, and this...
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How Your Employer Brand Differs From Your Consumer Brand

If your company is more than a few years old, you’ve probably given a lot of consideration to your consumer brand. A...
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Why Employer Brand Videos Work

The explosion in online video thanks to high-speed data connections on smartphones has radically shifted consumption away from ...
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How to Create an Employer Brand From Scratch

“Your brand is what people say about you when you’re not in the room,” said Amazon.com founder Jeff Bezos. In other words...
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The Link Between Your Glassdoor Profile and Your Employer Brand

Your company’s Glassdoor profile is an essential component of your employer brand toolkit. But without a cohesive approach to...
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How to Turn Around a Negative Employer Brand

A positive employer brand means your company is a best place to work for your target audience. But what if your company is no...
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6 Ways to Give Your Brand Advocates a Voice

Measures of trust and credibility, such as the Edelman Trust Barometer, regularly show that employees are seen as a more credi...
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