The A-Z of Feedback - Glassdoor for Employers
The A-Z of Feedback

The A-Z of Feedback

It’s no secret that feedback is hugely important in the workplace. Giving and receiving useful feedback is a key part of both personal and organisational development. It impacts individual growth and allows people to work on self-improvement, while also pushing people towards organisational goals.

We’ve put together a handy overview: All You Need to Know About Feedback, From A–Z.

Anonymous vs non-anonymous feedback

It’s important to decide whether feedback conducted with a tool should be anonymous or have names attached—there are benefits to both. With anonymous feedback, particularly when directed upward, people may feel they can be more honest with their responses; whereas non-anonymous feedback keeps the conversation open, allowing for easier follow-ups. It’s important for you to decide which option your organisation feels will most benefit your feedback process and help your team work most effectively.

Biases & Performance Reviews

Conducting performance reviews can be a helpful process if it’s as objective as possible. Unfortunately there are some biases which can affect the credibility of reviews when not handled well. Biases such as the halo/horn effects, primacy & recency effects and stereotyping can impact how people conduct reviews and can have a huge difference on the feedback people give out, making reviews less valid.

Carol Dweck & The “Growth Mindset”

Psychologist Carol Dweck talks about mindset, specifically a ‘growth’ mindset compared to a fixed one. In terms of receiving feedback, mindset can make a huge difference. People with a fixed mindset see their intelligence and personality as unchangeable, so are more likely to respond emotionally to constructive feedback as it’s like a personal insult. Those with growth mindsets will instead see feedback as an opportunity to develop and improve their skillsets. However, it’s important to keep in mind that people can change their mindset through practice.


This year, professional services network Deloitte joined the ever-growing list of companies ditching the annual performance review in favour of more effective practices. The company instead places emphasis on ensuring that more regular feedback is of use and helps employees to develop.

Engagement & Feedback Culture

How engaged people are at work can make a huge difference to their productivity, motivation and happiness levels while at work. Creating a workplace culture that embraces the importance of honest, real-time feedback can make a huge difference in the way people perceive their life and role within the organisation. Open, honest communication among all employees not only means that people have useful feedback to help them improve, but that there is also a feeling of trust and respect in the workplace. Implementing a great feedback culture will improve engagement in the sense that it makes people feel they can offer input without judgment or backlash, and really help the company on its path to success.

Follow ups

No feedback process is complete without a follow-up conversation. Making use of people’s input means the whole process has a useful outcome. It can be effective to schedule follow-up meetings or simply make time to discuss feedback over coffee once people have had time to digest what’s been said. This means that not only will wires not be crossed but that discussions can take place as to how best to use the given feedback, allowing for people to develop and work more effectively.


It’s important for a number of reasons to have goals to reach towards. Using feedback to help create goals can be a really useful process; that is, taking away key points and using them to establish your focuses for the next month, quarter or year, can make the feedback process even more useful.


An open feedback culture creates a working environment where people feel they can have an honest conversation with their co-workers without fear of backlash. It’s a key part of maintaining a work culture that makes people feel comfortable and actively helps everyone improve and develop at the same time. If people are used to being honest with one another, giving open praise when applicable and constructive feedback when it’s needed, it makes for a productive, comfortable and constantly improving work environment.

Improves skill sets

In analysing the results from a 360 Review, patterns in people’s feedback may arise. For example, if all of someone’s co-workers mention that they lack a certain skill or could improve in one specific area, it’s time to start working on those skill sets! Having specific skills to work on makes post-feedback development much easier and provides a good focus.

Juniper: No more performance ratings & reviews

Juniper completely revamped its performance review process—and the company must have done something right! The changes resulted in 82% of employees feeling that their reviews were now valuable. The company eliminated ranking and instead aims solely for employees to meet expectations in four fundamental performance elements, placing focus on people’s purpose and individual achievements and how feedback can impact future performance.


A key part of performance management is setting useful goals for team members. Using company KPIs to create goals can be a great practice, as it ensures people are on track not only to individual achievements, but that those accomplishments align with organisational goals.

Leadership development

Having upward feedback in place is a great place to start in terms of leadership development. Managers receiving feedback means they are given an opportunity for development that they otherwise may not have had. Gaining feedback from team-members is a valuable opportunity to improve as a leader and ensure that the way you interact with your team is as beneficial as possible for everyone.


With modern workforces being made up of a large amount of millennials, real-time feedback is more needed than ever. Millennials generally value more frequent feedback than previous generations and prefer to be updated on things in real-time, rather than having to wait for scheduled times to discuss their progress or achievements.

Not personal

It’s important to separate feedback from your personal relationships with co-workers, particularly constructive feedback. Whether giving or receiving it, it’s critical to approach feedback as something that aids performance and development, not as a personal attack.

Ongoing process

Feedback should be a process, not an event. Approaching it as something that happens only as a yearly performance review, or stops outside of scheduled meetings, means it becomes a task, not an ingrained part of company culture, and can mean people become less willing to engage with it. Ensuring that feedback is a regular part of people’s working day is the key to making it useful, whether through use of a real-time feedback tool, regular 1-on-1’s with managers, or simply encouraging a culture where employees give open praise and are receptive to constructive comments.

Professional development

Using feedback to create goals keeps a clear focus and keeps feedback useful. Setting professional development goals is a great way to ensure continued development and growth and an ongoing sense of direction outside of simply day-to-day accomplishments.


Asking your team members for their input is one great step towards having a feedback culture that works. But it’s also important to ask them questions to follow up or add to the feedback you’ve already received. Ask people for their opinions on changing practices within the company, follow up on the feedback they’ve given you by asking how they think you can use it to further improve and generally let your team know that you value their input.

Real time

Feedback is most useful when it’s conducted within a realistic time scale; it’s not so beneficial to hear that something could have been improved six months after it took place. Discussing things in real-time means that actionable solutions can be found and feedback can actually be useful in establishing what improvements can be made.

SMART goals

Using feedback to establish goals for the upcoming period is an especially valuable practice when you create SMART goals (ones that are specific, measurable, assignable, realistic and timely.) SMART goals mean that you have a great focus going forward and have something to strive towards that is useful and within reach, without being overwhelming or unobtainable.


360-degree feedback is on the rise in the modern workplace. And for good reason. Simply receiving input from managers is no longer enough. Getting an all-round perspective by gaining input from those you work closely with makes so much more sense in terms of being able to actively use feedback to improve.

Upward feedback

An important part of 360-degree feedback is that it includes upward feedback; i.e., people are able to provide feedback to their managers and supervisors. This is a great opportunity as a manager to gain insight that otherwise wouldn’t be available with a conventional top-down feedback process. Giving team members the opportunity to express their views and suggestions to managers means that not only do people feel more involved and valued, but also that everyone, managers included, gets the chance to receive and respond to both positive and constructive feedback which helps them improve in their role.

Value your team

It’s so important for people to know their work is valued and appreciated. Having a real-time feedback culture in place that means that people get regular, timely updates on their work and achievements not only means room for improvement when constructive feedback is given, but also that people have the opportunity to hear regular praise and appreciation when things go well.

Weekly meetings

While it’s a great practice to schedule meetings after performance reviews or when periodic feedback has been given, it’s also great to engage in weekly meetings with your team, either as a group or on a 1-on-1 basis, to discuss any issues that have arisen, publicly praise what’s gone well and keep up to date with people’s progress and development.

toXic feedback

Whilst giving constructive feedback is useful for development, when toxic feedback finds its way into the mix that’s where things can go wrong. It’s important to acknowledge the difference between them, and separate constructive feedback from toxic feedback that will not benefit you and your development.

Yearly performance reviews: a thing of the past

Annual performance reviews are now widely accepted as a fairly useless practice. A conversation which only involves one manager and takes place once a year doesn’t make much sense when it comes to being able to use feedback to improve daily practices and performance. Viewing feedback instead as an ongoing process that helps evaluate things shortly after they happen is much more suitable and effective.

Zenger Folkman research

Research from Zenger Folkman found that 74% of people who received constructive or negative feedback were already aware of the problem raised and were not surprised it had been brought up. Keeping the conversation open with employees can make the difference between a team of people who are aware of their issues in the workplace but are unaware how to tackle them, and one that is on track to improving and overcoming issues and difficulties.

So, there you have it. Your A-Z guide to feedback. Try Impraise today to easily implement real-time, 360-degree feedback in your workplace!