Inside the Mind of Today's Job Seekers - UK | Glassdoor for Employers

Recruiting Talent in Today's Market

Inside the Mind of Today's Job Seekers


Job seekers today are operating in an era of unprecedented transparency, where detailed information on nearly every organisation is available right at their fingertips. Informed candidates know this, and use it to their advantage. That’s why they turn to websites like Glassdoor to evaluate companies, researching things like compensation, benefits, company reputation, career opportunities and more.

By knowing which destinations job seekers visit most for this information, you can better determine where to post your listings and company information. And understanding what type of information job seekers want most can help you communicate with candidates more strategically.

Glassdoor, in conjunction with The Harris Poll, surveyed more than 700 UK adults in 2018 who are either currently employed or not employed, but looking for work.

This survey revealed essential information about job seekers’ 4-step journey, including:

  1. Where job seekers look for jobs
  2. Where job seekers look for company information
  3. What information job seekers want most
  4. Factors that entice job seekers to apply

The survey also uncovered:

  1. Biggest frustrations for UK workers and job seekers during the hiring process
  2. What makes candidates pull out of the recruitment process
  3. What constitutes a positive candidate experience
  4. Gender differences in how men and women look for jobs

STEP 1: Where Job Seekers Look for Jobs

Our survey found that the majority of UK job seekers are taking control of their own destiny by accessing unbiased information to find the right job and employer.

In fact, roughly half of employees (52%) report that their preferred source for finding a relevant new job opportunity is an online job site, such as Glassdoor. In comparison, only 35% of job seekers reference a company’s careers site.

Other preferred sources for finding a new job include:

  • Job recommendations from friends (32%)
  • Having a recruiter or hiring manager proactively reach out (31%)
  • Recruitment agency (24%)

Glassdoor sees 57 million unique visitors each month;1 71% of UK users say they come to Glassdoor for their job search.2 Searching for jobs is the number one reason UK users visit Glassdoor.

STEP 2: Where Job Seekers Look for Company Info

The best candidates will take the time to research your organisation to determine compatibility. Knowing where they seek information will help you decide where to post information about your company and jobs.

Our data found that the majority of job seekers prefer to find company information in the same place they sought job listings, rather than company career pages.

Candidates also referenced the following for company information:

  • Job search websites (48%)
  • Word of mouth (41%)
  • Professional networking sites/social media (31%)
  • Personal networking (29%)
  • Company careers pages (28%)

Informed candidates are the best candidates. That’s because they take time to research your organisation and understand the role before applying — making your hiring process easier, faster and less expensive.

STEP 3: Information Job Seekers Want the Most

Now that you have insight into where job seekers look for information, it’s equally important to understand what type of information candidates hone in on when researching jobs.

Our survey uncovered key pieces of information job seekers want about potential roles. Be sure to include the following in your job postings:

This graphic shows that job seekers are looking for the following information in their job searches: salary, location, commute time, benefits and employee reviews


An employer brand is essential for recruiting success: nearly 70% of Glassdoor users say they are more likely to apply to a job if an employer actively manages its employer brand.5

Boost your brand on Glassdoor by providing candidates with company background and an accurate, compelling depiction of your employer brand. Insert photos, videos and company updates to create an emotional connection that will inspire them to apply.

STEP 4: Factors that Entice Job Seekers to Apply

Once candidates have gathered enough information about your company, what makes them hit the apply button?

Our data found the following factors are most likely to get them to complete your application process:

  • Convenient, easy commute (48%)
  • Good work-life balance (47%)
  • Company culture (35%)
  • Healthy company financial performance (25%)
  • Familiarity with the brand (24%)

Job seekers looking at a company’s profile on Glassdoor pay close attention to ratings and reviews, which can significantly influence whether or not they choose to move forward in the application process.

By the Numbers

Of job seekers state that it’s very important when making a decision about where to apply for a job.6 So if your company hasn’t been taking its employee reviews seriously, now is a good time to start.

What are workers and job seekers’ biggest frustrations during the hiring process?

Throughout the UK, demand for talent remains strong and shows few signs of slowing. It’s more vital than ever to remove all obstacles from your hiring process and to start listening to candidates in order to improve the candidate experience. Job seekers’ biggest frustrations include:

This graphic shows that 44% of UK job seekers are frustrated by companies cancelling or postponing interviews, 44% are frustrated by not having enough information about job responsibilities, and 43% are frustrated by recruiters now responding in a timely manner.

What makes candidates pull out of the recruitment process?

Our survey found that the top factor that makes candidates pull out of the recruitment process is the employer announcing redundancies (40%). Other factors include:

This graphic shows the different reasons why a candidate will pull out of the recruitment process. The reasons are: 34% have a poor interaction with a hiring manager, 34% read negative reviews from employees, 30% read negative reviews about the company, and 28% had an interview cancelled or postponed on short notice

What creates a positive candidate experience?

When asked what constitutes a positive candidate experience, more than half (53%) of UK workers and job seekers said that getting feedback from the company, even if they were not successful, is what they really want. Other factors include:

This graphic shows that providing clear expectations for an interview, communicating clearly and regularly, having a simple and efficient online job process and explaining upfront how many interviews will be required, all contribute to a positive candidate experience.

How do male and female job seekers differ?

Our data revealed that men and women differ in how they research jobs and what is most important to them when considering a new opportunity. For added perspective, Glassdoor has nearly 57 million unique users each month: women make up 51% and men 49%.

Work-Life Balance:

A higher number of women, compared to men indicated that a company’s reputation for offering a good work-life balance would make them more likely apply to a job.

This stat shows that 53% of women and 42% of men seek work-life balance

Employee Reviews:

In comparison to men, we found that a larger portion of women consider employee reviews a key piece of information when researching companies.

This graphic shows that 27% of women and 38% of men use employee reviews in their recruiting process

Preferred Source for Finding a New Job:

Women, preferred to find a job via an online job site. Similarly, more women, compared to men would prefer to find out about a job opportunity through a friend.

This graphic shows that 47% of women and 59% of men have a preferred source for finding a new job.

Survey Method

This survey was conducted online within the UK by The Harris Poll on behalf of Glassdoor between May 7-9, 2018 among 715 UK adults ages 18+ who are employed full-time/part-time/self-employed, or not employed but looking for work. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Joe Wiggins.


  1. Google Analytics CQ1 2018;
  2. Glassdoor UK Site Survey, August 2017;
  3. Based on app-to-hire ratios in a 2015 study of 30 million applicants from a leading third-party recruitment agency;
  4. Glassdoor EMI Research, November 2017;
  5. Glassdoor US Site Survey, January 2016;
  6. Aptitude Research Partners, Informed Candidate, 2017;