Box Doubles Their Influence on Millennials Using Glassdoor

Founded in 2005, Box provides a secure, scalable content-sharing platform for over 20 million users, and 180,000 businesses, including 92% of the Fortune 500. Box's dynamic, flexible content management solution lets users access and share content from anywhere, on any device.

"Glassdoor should be embraced as opposed to feared. It’s a good thing that this amount of traffic is going to our profile."

84%

Candidates are Millennials

18-34 year olds make up 84% of traffic to Glassdoor profile

3 of 5

Candidates Reference Using Glassdoor

60% of interviewees said to have viewed reviews and ratings on Glassdoor

2x

influence over Millennials.

Marketing campaign targeted towards Millennials increased traffic from 30,000 to 81,000 in 30 days.

Challenges

  • Increase brand awareness.
  • Reduce recruiting spend.
  • Recruit millennials in a competitive market.

Solutions

Job Ads: Target quality candidates by location and job title.

Enhanced Profile: Show job seekers what openings are available, incorporate company photos and videos, share the latest company updates to paint an accurate picture of culture.

"Glassdoor should be embraced as opposed to feared. It’s a good thing that this amount of traffic is going to our profile. If there are reviews, positive or negative, it’s so important to build on those reviews and join the conversation. If there are no reviews, it’s important to get team leads and managers to encourage their employees to put up information about their company in order to attract the best talent."

Alison Covarrubias, Manager, Sales Recruiting