Cigna Becomes No. 1 in Job Seeker Traffic Against Primary Competitors

Cigna is one of the largest health service companies and health care insurance providers in the U.S.. They operate internationally in over 30 countries and have more than 75 million customer relationships worldwide. Headquartered in Bloomfield, Connecticut, U.S.A., Cigna has 35,000 dedicated employees worldwide.

4

hires in 4 months

Filled 3 customer service roles and 1 HR consultant

1,500

items of user-generated content

20% increase in reviews and ratings since partnering with Glassdoor

65%

increase in traffic year-over-year

No. 1 in traffic against primary competitors

Challenges

  • Attract qualified candidates to open positions
  • Improve employee reviews and ratings
  • Increase brand awareness

Solutions

Job Ads

  • Increase visibility to qualified job seekers
  • Attract candidates from competitors' pages

Enhanced Profile

  • Engage with employees and respond to reviews
  • Showcase company culture, benefits, and awards

"Glassdoor is a great tool that we can utilise as talent consultants to provide extra marketing for candidates when we’re speaking with them. Then they come back after researching us and are even more impressed with the company."