Groupon Lowers Cost Per Applicant to $13 on Glassdoor

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. It enables real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. They have over 5,000 employees and are based in Chicago.

 

"We had so many people looking at our Glassdoor profile; we realized we needed to get the right content in front of them."

2x

Qualified Applicants

Enhanced profile allowed candidates to self-qualify

61

Influenced New Hires

As measured by applicants who used Glassdoor to research/apply

$13

Cost-Per-Applicant

Better applicant quality resulted in a lower cost per applicant

Challenges

  • Increase quality of applicants.
  • Attract the best candidates at a low cost.
  • Amplify employer branding as a tech company.

 

Solutions

Job Ads: Target quality candidates for hard-to-fill positions.

Enhanced Profile: Show job seekers what openings are available, incorporate company photos and videos, share the latest company updates to paint an accurate picture of culture.

"We had so many people looking at our Glassdoor profile; we realized we needed to get the right content in front of them. Internally, we are continuing our engagement strategy and working towards getting an Open Company badge on our profile."

Dustin Carper, Employment Brand Strategist