Groupon Lowers Cost Per Applicant to $13 on Glassdoor
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. It enables real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. They have over 5,000 employees and are based in Chicago.
"We had so many people looking at our Glassdoor proﬁle; we realised we needed to get the right content in front of them."
Influenced New Hires
- Increase quality of applicants.
- Attract the best candidates at a low cost.
- Amplify employer branding as a tech company.
Job Ads: Target quality candidates for hard-to-fill positions.
Enhanced Profile: Show job seekers what openings are available, incorporate company photos and videos, share the latest company updates to paint an accurate picture of culture.
"We had so many people looking at our Glassdoor proﬁle; we realised we needed to get the right content in front of them. Internally, we are continuing our engagement strategy and working towards getting an Open Company badge on our proﬁle."
Dustin Carper, Employment Brand Strategist