Pros
I’ve been leading Marketing at Culture Trip for over a year and a half. We’ve more than doubled in size in that time and have pulled in some of the best marketing talent in the world. Having the opportunity to work with people who love to figure out tough problems and have both creative and analytical skills to come up with game changing solutions has been an incredible experience. People that thrive on change and love a good challenge do very well here. Several members of the Marketing and Media Sales teams have already had the opportunity to expand into new roles and expanded responsibilities based on their strong performance in their initial roles. The impact one can have in the business and the development of the brand is huge. The combination of working on a beloved consumer brand, with an ambitious vision of its future, and a team of smart, fun individuals is very rare and I’m lucky to be here doing this.
Cons
Rapid growth makes everything harder. Our headcount rose very quickly in the last year. It’s difficult to manage and there have been some missteps along the way. It can lead to feelings of elation and crushing disappointment sometimes swinging on either end of the spectrum within the same day. It can be draining and overwhelming, but it also means you never come to work feeling that what you’re doing won’t make a difference.