Pros
I gained valuable experience with tools like DOMO and MySQL, and appreciated having a private office. I also made several amazing connections with the people who work there.
Cons
One recurring problem was poor use of time and resources. Marketing employees were regularly sent to restaurants to manually inspect menu items and advertising displays—tasks that would have been better handled by field marketing or area managers. Having analysts spend hours checking food presentation during busy reporting periods was an inefficient use of resources. Even more frustrating, the results of these audits were rarely acted upon and often ended up sitting in shared drives.
Communication and feedback were also inconsistent. Early on, I was encouraged to provide detailed updates and document my work thoroughly. However, those emails and reports were often ignored, and I frequently found myself in meetings with stakeholders who had not reviewed any of the information I had already provided. As a result, I repeatedly had to explain projects from the beginning. Getting support from others could be difficult, with responses sometimes arriving only days before deadlines. Expectations around communication constantly shifted, making it hard to know what leadership actually wanted.
Verbal communication was not always respected either. In one case, a senior media buyer commented that they could "feel their eyes glazing over" while I was explaining a technical issue. Experiences like that reflected a culture where data quality and thoughtful discussion were not consistently valued. For the future analyst reading this I had to work late nights and weekends with no break or recognition in sight.