I applied through LinkedIn, and reached out to the hiring manager as well, whom I was already connected to. I only heard back from HR, who was nice, but only interested in interrogating me about why I left some of my jobs in a short period of time, which really hasn´t been that often. I had a good, brief answer, but it sounded like she wanted the dirt. She also referred to my experience several times as content manager and writer positions, when that is only a small fraction of what I do, and I had to gently correct her. I received a rejection letter from the HR system they use a short time later saying they require a slightly different skillset than I have. I don´t mind the rejection: it´s clearly not a good fit. But I do mind saying I don´t have the skillset when I never got to speak to the hiring manager who could assess this, and even from a quick glance at my CV and the job listing, you see I have all of the skills required - including relevant industry experience in this exact niche.