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      Dataro

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      Demand Generation Manager Interview

      8 Nov 2024
      Anonymous interview candidate
      Los Angeles, CA
      No offer
      Negative experience
      Difficult interview

      Application

      I applied online. I interviewed at Dataro (Los Angeles, CA) in Oct 2024

      Interview

      Interview process consisted of one 30 minute phone call, then one 45 minute video call and then one 45 minute panel interview. For the panel interview I was given an assignment to put together a 20 minute presentation on my marketing strategy to generate 150+ MQLs in the United States each month. I included this assignment in the questions below. I put a lot of time and effort into this presentation as I really wanted the job. After the panel interview, I was told they LOVED my presentation and wanted me to proceed to the final interview with the CEO. They even asked for professional references, which I provided. I patiently waited a week, then received a vague text stating that Dataro "wanted to close the position at this time to focus on internal growth." Fast forward two weeks later and the EXACT SAME job position is posted to LinkedIn. If you're interviewing for a marketing role at Dataro and they ask for any sort of presentation (essentially free work) I would decline. Extremely unprofessional of them to not only lie to candidates, but also make them work for free, waste their time, and get their hopes up.

      Interview questions [1]

      Question 1

      Topline Digital Marketing Strategy - Dataro Platform RelaunchThe Task: Create a topline digital marketing strategy to support the launch of Dataro’s new platform positioning - AI for personalized fundraising. Your strategy must support the product GTM strategy and generate 150 Marketing Qualified Leads (MQLs) in the US per month.You can use whatever format to present your top-line digital strategy for Dataro’s relaunch (dot points, slides show, scrapbook), but it should include the following: Use only the information on dataro.io and the information in the background provided (no need to over-prep) Consider the planning, execution and measurement stages Highlight the digital channels you would prioritize and explain their relevance Do you have some high-level creative concepts and ideas to share? You’re at a funded startup remember, so time, not money, is your biggest enemy The goal is to raise awareness and generate qualified leads to hand over to sales - how will you do this?
      Answer question
      2