The interview process is a bit over the top. First, you have to take a logic quiz online. If you do well, they require you to retake the test over video chat to confirm that you are the person taking the test.
Then, they ask you to analyze a dataset and create a presentation. Keep in mind, this is all before you've even spoken to the hiring manager. Your first introduction to people you'd work with would be when you present the research.
For me, they provided a dataset of beer purchases. It was a very raw set that needed a lot of cleaning work before you could start the analysis. I asked the recruiter if data cleaning was part of the exercise, or if they just wanted candidates to assume the data was valid. They expected the data to be cleaned. With the amount of errors (one SKU linked to different products, identical products having no SKU on some cases, non-beer items in the set, etc.), it would take 5-10 hours of cleaning to be confident in the quality of the data. Because of the inconsistencies in the errors, you'd need to do a lot of manual work that would typically be done by an intern or very junior staff member in an office setting.
This type of assignment is just incredibly out of place for the role. Being married to a professional recruiter, I know this type of assignment is frowned upon for anything other than an entry-level or very junior role.
Within the market research/consulting industry, if you are experienced and qualified, you have no shortage of options. I'd imagine Infoscout loses many of their best candidates by being so out of touch with the reality of hiring.