To be considered for the role you need to provide a ‘One way interview’ responding to really vague and irrelevant questions. One way video interviews in my experience are a red flag, please be aware!!! The hiring process then requires answering a series of written questions: How have you used AI to achieve your KPIs in past positions? Provide at least one critiques to the current Photobooth Supply Co website and/or ad funnels. What would you change to improve conversions? Tell us about a time you led a marketing campaign that significantly increased software trial signups or conversions. What was your strategy, and what were the results? Describe a time when you successfully optimized a marketing funnel that resulted in a measurable increase in SQLs or conversions for an e-commerce product. Describe a time you had to launch a highly technical product or feature to a non-technical audience. How did you ensure the messaging was clear and compelling? How did you work with the Product team in that process? Describe a marketing campaign you executed that leveraged the community of users. What challenges did you face, and how did you overcome them? Tell us about a marketing campaign where the results didn’t go as expected. What happened, and how did you adjust your strategy? Before being invited to a zoom call.