When this company entered the market, they asked me to create a presentation on which software I'd use to create online help, and to illustrate that I could learn such a program in a two-week period. My interview would consist of that presentation plus a second interview with a person who didn't work for the company, but would serve as a judge of how well I might fit into that company's culture.
I spent two weeks, full-time, learning the software in question, and creating the presentation. While the company employees seemed to like my presentation, they declined to hire me basically because I expressed the view that creating online help and manuals from scratch for a new product might take three months rather than three to four weeks