Long interview process; had initial call with a HR colleague who was helping. Very positive, quite short and mostly information gathering as opposed to questions on skillset. Second interview the week after with the hiring manager, got along really well and was an incredibly positive interview. Lots of questions which were all around experience and skills which I felt I answered well. There was a task in this interview also, finding faults within email copy/hyperlinks. A very easy task really. I then had a third interview with the same manager and an SLT member, who proceeded to ask me a lot of similar questions, but went more in-depth about specifics to do with the mailing systems, CRM and other systems used. The entire interview process took more than a month and I felt that I was being asked a lot of the same questions. It felt like they wanted some specific experience, which is what I eventually was given the feedback on when I wasn't offered the role. They said (after three interviews) that they realised my experience was more of an all-rounder type - which I had explained and said was why I wanted to specialise and focus on a specific area of marketing moving forwards. But they wanted someone who had had quite specific experience but it was an executive role paying around £30-32k. They knew my experience on day dot, so feels like I was a backup if they didn't find anyone else. It was very dragged out unnecessarily and I was definitely led down a garden path thinking I was going to get an offer. Interviewers need to be honest about your experience and whether it's what they're after from the get go.