Develop and implement PR strategies and campaigns supporting product launches, industry events (e.g., Gamescom, EGX), and key company announcements.
Draft, localize, and distribute press materials, media kits, and tailored pitches to gaming journalists, influencers, and content creators.
Build and maintain impactful relationships with media representatives, streamers, and partners, particularly within the strategy and simulation gaming segments.
Collaborate closely with international communications teams to ensure alignment with global PR strategies and brand positioning.
Monitor and evaluate PR performance, prepare regular reports on media coverage, sentiment, and return on investment.
Provide guidance on media engagement and support cross-functional teams to ensure consistent external messaging.
Requirements
Minimum of 4 years of professional experience in public relations, preferably within the gaming, entertainment, or technology sectors.
Demonstrated success in developing and executing PR campaigns and managing media relationships.
Outstanding English communication and writing skills; proficiency in German is an advantage.
Deep understanding of gaming media, audiences, and current trends, with particular familiarity in the strategy gaming landscape.
Bachelor’s degree in Communications, Public Relations, Marketing, or a related field (or equivalent practical experience).
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