Brand & PR Manager

Daintie Delicates, PODBOSS & LVP
Full-time | On-site | London

We are looking for a Brand & PR Manager who can help get our brands seen, talked about, filmed, sampled, trusted and remembered.

About Us

We're an entrepreneurial Aussie family, originally from Melbourne, running quite a few businesses across US, Australia and now the UK and Europe. We're not an agency, but you'll get to work across a genuinely diverse range of products and brands. You will primarily be working with Dacie Clean which is the detergent company in the family run by Dakota (a small brunette, in her late-twenties with a big passion for dancing and an even bigger one for solving laundry problems nobody else wants to talk about).

She opened the London office at Westbourne Studios in January 2026 to push some of our brands from the US into the UK & Europe. So we're still very much early days.. The new hire will be the second of our London creative crew soon joined by our Ecommerce Manager, Brand Strategist & Copywriter, and Sales Manager. We're hoping to find the right people to grow with and build a really fun, supportive and chilled culture.

This is role in a start up so it needs initiative, resourcefulness, curiosity and a healthy ability to just get things done, with plenty of variety and room to make an impact. We like people who think creatively, find resourceful solutions, and occasionally achieve surprisingly good results with little more than determination and a decent Wi-Fi connection.

We're after someone who can join our squad full time. We offer up to 2 months a year remote work if you wanted to travel and will even shout you the co-working space fees while you're off adventuring.

Bring your mates too!
After three years adapting our US products for Europe, they're finally arriving in the UK (hooray!!.. it's been a long process). So that means its time to ramp up the team!

As part of this expansion, we are also currently hiring for:

• Ecommerce Manager
• Sales Manager
• Brand Strategist/Copywriter

If you know talented people who would be a great fit, please mention in a blue box at the top right-hand corner of your application that you would like to recommend or work alongside them.

The Role

The job is simple:

Get the brand seen, talked about, filmed, sampled, trusted and remembered.

The main brands you'll be working on:

• Daintie Delicates is a laundry detergent that removes period stains. It's both gentle, effective and stigma-breaking. (www.daintiedelicates.com).. we won a shiny silver award last year.
• PODBOSS is wholesale, convenience-sized and bulk detergent. (www.thepodboss.com)
• LVP sells the laundry vending machines that Podboss goes inside of as well as other laundrette supplies. (www.laundryvendingproducts.com)

Across all three we're building niche, practical consumer and trade brands with clear positioning and growth potential.

Beyond detergents, our wider family of products spans some pretty diverse industries from caravans and arborist machinery to concrete mixers and medical/lab products so over time there may be chances to support other brands in the family too.

You will help build awareness, credibility and recognition across Daintie, PODBOSS and LVP through content, partnerships, PR, sampling, creator relationships and brand-building initiatives.

This role has two main functions:

• Brand Partnerships & PR
• Social Media & Content

For Daintie and PODBOSS, you will help oversee organic content across TikTok, Instagram and Facebook. For LVP, the focus is more trade visibility, LinkedIn presence, industry relationships and B2B awareness among laundrette owners and operators.

Your time will not be split equally across the brands. Daintie will take up the largest share of the role, PODBOSS will need regular attention, and LVP will be more occasional and trade-focused.

You will work closely with the Founder, Brand Designer, Ecommerce Manager and Brand Strategist/Copywriter, as well as our US videographer, freelance scriptwriter and two on-call UK videographers for more professional campaigns.

You do not need to have done every single part of this role before, but you do need to be curious, socially confident, quick to learn and comfortable making things happen.

We care more about instinct, energy and follow-through than a perfectly traditional PR background.

Okay so that just about sums it up. Skip to the 'How to Apply' if that's sounds good to you..

Otherwise here is the nitty gritty:

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What You’ll Be Doing

Content & Brand Building

You will help plan and manage a rolling content and brand-awareness calendar across Daintie, PODBOSS and LVP.

Responsibilities include:

• Creating and posting organic content across TikTok, Instagram, Facebook and LinkedIn where appropriate
• Supporting product launches with content and brand-building activity
• Adapting tone and messaging across different brands and audiences
• Spotting relevant trends, conversations and opportunities quickly
• Building a reusable content bank of demos, testimonials, case studies and product footage
• Helping each brand develop a clear, recognisable voice

Short-Form Video & On-Location Content

This role is highly content-led. You should be confident filming on a phone and editing short-form video yourself.

Most day-to-day content will be low-fi, native and fast-moving: product demos, behind-the-scenes clips, founder content, customer stories, trend formats and real-use footage.

Responsibilities include:

• Filming short-form video on a phone
• Editing videos with strong hooks, captions and pacing
• Filming in locations such as laundromats, hotels, hostels, partner venues, trade events and retail environments
• Conducting informal on-camera interviews with customers, laundrette owners, venue managers, creators and partners
• Capturing real objections, questions and testimonials that can be reused across social, ecommerce, PR and sales
• Passing strong footage and creator content to the Ecommerce Manager for ads and listings
• Helping coordinate larger content shoots with videographers and a scriptwriter when needed

PR, Partnerships & Brand Exposure

A major part of this role is helping our products appear in the right places and conversations.

Responsibilities include:

• Building lists of relevant media, influencers, creators and partners
• Building relationships with journalists, editors, podcast hosts, trade press, creators, laundrette owners, hospitality operators and brand partners
• Identifying PR opportunities and story angles
• Pitching stories proactively, including founder stories, product launches, award wins, unusual distribution channels and customer-use stories
• Coordinating gifting and sampling programmes
• Securing placements, collaborations and partnership opportunities
• Tracking outcomes and reporting on brand exposure

Awards, Events & Credibility

You will help identify opportunities that build credibility for the brands, including awards, trade shows, media features, podcasts, retail partnerships and industry events.

Responsibilities include:

• Identifying relevant award and PR opportunities
• Gathering proof points such as testimonials, sales data, product claims and media coverage
• Supporting trade show and event activity
• Capturing content at events and partner locations
• Helping staff stands, speak to visitors and create energy around the brands
• Helping turn awards, press and partnerships into useful proof for sales, listings, packaging and social content

UGC, Creators & Community

You will help build a pipeline of creators who can produce authentic content for our brands.

Responsibilities include:

• Recruiting and briefing UGC creators for launches and campaigns
• Managing creator deliverables and timelines
• Building a reliable creator network across the brands
• Coordinating TikTok Shop affiliate opportunities where relevant
• Repurposing customer reviews and testimonials into content
• Monitoring comments and messages across relevant platforms
• Responding in brand voice
• Spotting when a comment, DM, customer quote or creator post could become a bigger brand moment

Sampling & Strategic Partnerships

A key part of this role is helping our products show up in the right environments.

For Daintie, this means identifying places where conversations around underwear, periods, postpartum, intimacy and women’s health are already happening. This may include lingerie stores, menstrual wellness events, maternity spaces, women’s health communities, goodie bags, gifting moments and aligned creator partnerships.

For PODBOSS and LVP, this may include laundromats, accommodation providers, hostels, hotels, student housing operators, trade associations and industry partners.

Responsibilities include:

• Building target lists of partnership opportunities
• Reaching out to relevant businesses and organisations
• Pitching product samples and placements
• Negotiating simple sampling or partnership terms
• Tracking placements and outcomes
• Capturing partnership activity as brand proof
• Building long-term relationships rather than one-off placements

What We’re Looking For

The ideal person:

• Understands modern brand building beyond just social media
• Is energised by people, places, conversations and real-world brand building
• Can film and edit short-form content confidently
• Is comfortable appearing on camera if needed
• Enjoys building relationships with creators, partners, journalists and media contacts
• Can manage multiple projects without constant supervision
• Can work across multiple brands without blurring their identities
• Is practical, resourceful and able to create impact without huge budgets
• Is highly responsive and understands that PR, creator opportunities and social moments often need same-day action
• Spots opportunities without needing to be handed them — a journalist request, a local event, a creator trend, a laundrette partnership, a customer quote, a viral comment or a trade contact

Essential Skills

• Strong content creation skills
• Be a chaser, a go-getter, you're running the show and we are following you.
• Confident filming and editing for TikTok, Instagram Reels and LinkedIn content
• Experience managing organic brand channels
• Strong understanding of TikTok, Instagram, Facebook and LinkedIn
• Strong charismatic communication and relationship-building skills
• Ability to write captions, outreach messages and brand copy
• Experience working with creators, influencers or UGC
• Comfortable using tools such as CapCut, Canva, Later, Metricool, Buffer, Sprout or similar
• Organised, self-directed and reliable
• Confident approaching people, partners, venues, creators and media contacts

Nice to Have

• Experience with PR, outreach or media relations
• Experience with TikTok Shop, affiliates, shoppable videos or creator marketplaces
• Experience creating content for physical products
• Experience with consumer goods, wellness, beauty, laundry, hospitality or trade products
• Experience with sampling, gifting or partnership programmes
• Experience coordinating videographers or content creators

Who This Role Is Not For

This isn’t a role where you manage a social team from above. You’ll have support: brand design, copywriting, scriptwriting, videography... but it’s hands-on.

We need energy, appetite and comfort being visible. Someone proactive who’ll get out there, film things, talk to people, test ideas and capture real moments like trade show chaos and founder-led experiments.

Not someone who wants to stay quiet behind the scenes.

We need charismatic confidence, warmth and a sense of humour, because the best content comes from making ordinary moments feel human, engaging and funny. Honestly, once you see how big our fluffy mascot is next to our 5'3 founder, the content writes itself.

Sometimes that means filming in a hostel laundry, or interviewing a local laundrette owner. Sometimes it’s the imperfect, non-polished side of running a biz or building a brand... like the Founder deciding she could probably rewire our broken-down claw machine five minutes before the trade show doors open, with absolutely no experience. Finding the funny in the raw.

You don’t need to be an influencer or a professional presenter. Just socially confident, curious and willing to give things a go.

Location

This is a full-time, on-site role based in London. This will require some travel within the UK.

We offer up to 2 months a year remote work if you wanted to travel and will even shout you the co-working space fees while you're off adventuring.

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HOW TO APPLY:

CV:
If you would prefer to attach a portfolio rather than a CV, that is totally okay. Just make sure somewhere in there is the word detergent so I know you read this. Feel free to include examples of content, campaigns, partnerships, PR activity or brand-building work you have created or contributed to.

“Cover Letter”:
Please do not send a traditional corporate cover letter... have fun with it. Make us laugh!

We are much more interested in understanding who you are, how you think, what gives you energy, and why this role genuinely interests you.

Think FaceTime voice-note energy rather than a formal CV. Bonus points if you use your worst Hinge prompt (profesionally). You can send your intro as a one-page PDF, short presentation, Notion-style page, a literal video or any format that feels natural to you. Don't overthink it.

We would love to know things like:

• What you enjoy doing are naturally good at
• What people usually rely on you for
• What kind of work makes you come alive
• What kind of team environment brings out your best
• Why this role caught your attention
• What brands, campaigns, content, people or ideas inspire you
• A bit of your personality... we want to get a feel for the person behind the CV

It does not need to be overly polished. We care more about authenticity, energy, creativity and self-awareness than perfect formatting.

The goal is simple: help us understand whether we would work well together.

If you know someone who would be a great fit for one of our other open roles, such as Ecommerce Manager, Sales Manager or Brand Strategist/Copywriter, please mention at the top right-hand corner of your application in a BLUE box that you would like to recommend or work with them.

In your application, please also include a short answer to one of the following, choice is yours:

• Tell us about a campaign, piece of content, partnership or PR initiative you created or contributed to that was niche and extremely out of the box.
• If you were launching a new laundry product into the UK market with a limited budget, what would be your first three brand-awareness activities?

Pay: £26,000.00-£52,574.18 per year

Benefits:

• Free or subsidised travel

Ability to commute/relocate:

• London W10 5JJ: reliably commute or plan to relocate before starting work (required)

Application question(s):

• This is a full-time employed role, not a freelance, contractor or agency role. Are you applying as a permanent employee?
• Are you comfortable filming content in real locations such as laundrettes, hostels, trade shows and partner venues?

Experience:

• creating short-form video content: 1 year (preferred)
• managing brand social media accounts: 1 year (required)

Language:

• English to a Native Standard (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person