Data Locator Group Snapshot
Founded back in 1998, DLG changed direct marketing with Consumer Lifestyles – the UK’s first telephone lifestyle survey. PDV has pioneered online data collection since its formation in 2000, winning numerous awards for its online brands. The 2008 launch of its CleanLeads™ platform set new standards for lead management quality and compliance.
DLG’s landmark purchase of Wegener DM built our stature significantly. But it’s the unrivalled success of DLG and PDV’s lead generation services that have really grown our business – and our database. Today, it stands at over 23 million records. We are proud to be the UK’s largest consumer lifestyle data providers.
Fuelled by the quality and commitment of our team, DLG and PDV continue to strive for excellence in multi-channel direct marketing. Our RMT (Rich Media Text) service, released in 2012, was a breakthrough in mobile marketing. Our goal remains the same as it was 20 years ago: reaching and building the most responsive consumer audiences.
DLG’s landmark purchase of Wegener DM built our stature significantly. But it’s the unrivalled success of DLG and PDV’s lead generation services that have really grown our business – and our database. Today, it stands at over 23 million records. We are proud to be the UK’s largest consumer lifestyle data providers.
Fuelled by the quality and commitment of our team, DLG and PDV continue to strive for excellence in multi-channel direct marketing. Our RMT (Rich Media Text) service, released in 2012, was a breakthrough in mobile marketing. Our goal remains the same as it was 20 years ago: reaching and building the most responsive consumer audiences.
