Rufus Leonard Snapshot
Making a meaningful difference to people
Rufus Leonard is an independent agency who builds category-defining service brands through design & technology. We act as the catalyst for service brands with the desire to be foremost, standard-setting, and first choice.
We’ve been building category-defining service brands through design & technology for over 30 years. This is where Rufus Leonard is unique.
We were born of a fascination with people-led service organisations, combined with a frustration in seeing them fail to achieve their full potential. Ever since our founders Neil and Darrel started Rufus Leonard, we’ve been acting as the catalyst for service brands with the desire to be foremost, standard-setting, and first choice.
Our clients are organisations that want to retain or regain their category-defining status, as well as those with the ambition to define a new category.
This means B2B or B2C, established or scale-up organisations who understand that their point of difference is driven by the services they provide.
Thinking about the four engines of category definition – brand, experience, technology and people – ensures consumers are placed at the heart of all initiatives and discussions, culminating in a truly meaningful experience. This has been at the heart of what we have done for 30 years and is as relevant now as it ever was.
At Rufus Leonard, we are fiercely independent. We are proactive members of both the Harbour Collective and Alliance of Independent Agencies. Our independence also means we’re able to partner with the best of breed, always.
Importantly, we practice what we preach.
We’ve been building category-defining service brands through design & technology for over 30 years. This is where Rufus Leonard is unique.
We were born of a fascination with people-led service organisations, combined with a frustration in seeing them fail to achieve their full potential. Ever since our founders Neil and Darrel started Rufus Leonard, we’ve been acting as the catalyst for service brands with the desire to be foremost, standard-setting, and first choice.
Our clients are organisations that want to retain or regain their category-defining status, as well as those with the ambition to define a new category.
This means B2B or B2C, established or scale-up organisations who understand that their point of difference is driven by the services they provide.
Thinking about the four engines of category definition – brand, experience, technology and people – ensures consumers are placed at the heart of all initiatives and discussions, culminating in a truly meaningful experience. This has been at the heart of what we have done for 30 years and is as relevant now as it ever was.
At Rufus Leonard, we are fiercely independent. We are proactive members of both the Harbour Collective and Alliance of Independent Agencies. Our independence also means we’re able to partner with the best of breed, always.
Importantly, we practice what we preach.
