2X Reviews

2.5

34% would recommend to a friend

(377 total reviews)
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Domenic Colasante

25% approve of CEO

25% positive business outlook

2X has an employee rating of 2.5 out of 5 stars, based on 377 company reviews on Glassdoor which indicates that most employees have an average working experience there. The 2X employee rating is 33% below average for employers within the Media and communication industry (3.7 stars).

Reviews by job title

377 reviews
1.0
27 Oct 2023

Worse than agencies

Recommend
CEO approval
Business outlook

Pros

Above market average paygrades, especially for creative folks.

Cons

Hiding my title for anonymity. I have constant interactions with management and can confirm with all readers and recent reviewers here that this company has always been a toxic cesspool but never spilled too much onto l1-4 until now. To summarize all the reviewed cons based on my experience: 1) Incompetent C-level and VP, 2) Blatant favoritism and racism, 3) Questionable promotions and hires on managers, 4) 100% bootlicking culture, 5) Zero accountability from top, 6) Lies, deception, backstabbing. The company always claims to be a B2B BPO and not an agency, in reality it really is an unqualified agency because it can’t do everything it is supposed to do. Management recently announced about extending service scopes but it's just all talk no action. Whatever awards that it brags about, if you probe deeper you will discover that they are mostly dodgy awards or zero authentication of provided success numbers. Either way they are all paid titles. The sales or client facing team frequently overpromises clients and then pushes the job scopes to us who have no expertise in them. If the team somehow manages to pull it off= they will take the credits; if the team fails= the team is at fault. The pay is above average for Malaysian standards, especially for creative folks, probably this is why they are more willing to suck things up and stan for the company. In reality KL is a white collar sweatshop and the US office treats us as subhumans. The sales team even actively promotes this as one of our key value propositions. The so called hypergrowth has always been a fancy term to say that KL team is too cheap to implement responsible hiring. C-level and VPs always only talk big from a top and vague point of view, expecting everyone to understand what they want and be able to execute them operationally. Half of them have such ambiguous competencies that it makes you wonder if they really resigned or were fired from their last jobs. Coincidentally it’s questionable how someone with zero tech knowledge can become a lead and how someone so young, inexperienced and incompetent can become an account director. In respect to this platform’s policies and a grain of salt, you can connect the dots and make a smart guess on how they made it this high up. Most of the managers’ backgrounds are not even relevant to the industry; some can’t even inspect a simple bar chart. It’s so obvious that they are seeing this company’s pay as a jackpot and that’s why all of them are bootlicking so hard and saying yes to every whim. When there are failures then they will always find a scapegoat. Every big task or fire here is a game of musical blaming chairs except the music always stops at team members with most backbones, and then followed by backstabs and politickings. Guess it’s true that incompetent people have more to lose, that’s why they will do everything to survive. Malaysians are mostly cool with each other but white supremacy is all over the place and right in your face, but most of us just suck it up for the pay. You can explain to the sales team on technical challenges of their or clients’ asks but in the end they will just overwrite your points as inferior thoughts. Combining aforementioned issues this results in even leads becoming mindless yes-men that just bow down to clients and the American team. Head of governance is more like head of slave tbh, just another parroting puppet. HR is essentially useless. True to the stereotype they only obey and lie for the management. To all my fellow colleagues: NEVER EVER trust anyone in HR, they will NEVER be on your side. I have witnessed people leaving in less than the written notice periods in our contracts. Makes you question exactly how legalities work in this company.

1.0
10 Mar 2024

The problem lies with the upper management

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Amazing group of people to work with all around. Everyone I have met that is not a higher up has been great.

Cons

Gosh where to start? - We were promised a bonus in 2023 to be given out in the beginning of 2024 but because we didn't hit our profit goal (we only got 'measly' 30% increase instead of the targeted 40%) they're now flip-flopping on any bonus. - Bonus only to a certain level of employees. Seniority is based off levels. Level 1 and Level 2 employees will not get a bonus. I guess management feels that these employees don't contribute enough to the team to deserve one, even though the workload is just the same. - Even worse would be the company recently purchased another company in Manila to handle their US hours (which management is managing terribly) and I heard that the CEO recently donated thousands and thousands of dollars to some charity. Commendable really. Just feels bad that they can throw all this money away while ignoring the people that got them the money in the first place. - We're given mental health leaves, but we're not allowed to take more than 1 day a month and we're not allowed to take it in the same week as a public holiday or an annual leave day. I guess it's because they believe mental health can be fixed in a day. - Forcing people to come into office. I think if you want to come into office because you like the environment is fine. I think forcing people to come into office by checking when they tag in and out and sending them warning emails is not fine. I think depriving colleagues of work equipment (which is a monitor to be more productive) on the 26th floor just because you want to 'encourage' them to come into office is an incredible low. - The office wifi is all sorts of terrible. Why even force more people to come into office when you can't even handle the infrastructure all that well? - Lack of preparation. The upper management overpromises to the clients on delivering which results in severe burnout and mental health issues within the teams. TL;DR - If you're planning to join 2X. Don't.

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2X Response
2y
Thank you for sharing your review, we are definitely proud of our team, aside from assessing potential skills and attitude, we also look for culture-fit in our recruits, as a result we have a high concentration of helpful and friendly people. Now, to the other points: Bonuses were always tied to the performance of the company against target, this is clearly stated in all the internal communications. And 2023 was no different. For 2023 we set out to grow 40% and we did not, understandably, this can be upsetting. Against a trying business condition in 2023 where many businesses did not do well, growing 30% is admirable. Despite not meeting our growth targets, we continue to reward and compensate high-performing employees, and in 2023, 153 employees were promoted and 182 salaries were adjusted upwards. As a whole, we are keen to improve on our total rewards structure, where high-performing and contributions are rewarded accordingly, a blanket bonus program that does not allow differentiation of contribution is something we would like to change moving forward. Our CEO was already a successful businessman before he founded 2X and personal donations of our upper management and any of our employees is a private matter. 2X was built by a lot of good people who delivered years of service and they are rewarded via the employee equity program in recognition of their contribution. These are individuals who believe in paying forward, talented people who helped developed training programs and templates that improves work efficiency, built new processes to guarantee accuracy and make things easier so that people who came after them did not have to go through the same pain and tedious work that they had to. They did that plus the daily work that clients asked. We are profoundly grateful. Our mental health policy has 2 components, 4 mental health leaves per year and an RM2,400 general wellness allowance that can be used to pay for therapy and counseling sessions. As you rightly point out, mental health issues cannot be fixed in a day, it requires a holistic approach to active management of stress levels, eating healthily, resting, and exercise. The mental health leaves are meant to provide employees with days off where they can get more rest and peace of mind, it is not designed to be used as a replacement for seeing a professional or a need for a longer break. We have been and will continue to support employees with a deeper need with sabbatical too. Our Work From Office policy is minimal 2 days per week, it is probably one of the more flexible policies around in terms of hybrid working. Tagging in and out from the office is so that we maintain a record of attendance, ensuring we apply the same treatment across the board to all employees. We also provide travel allowance to employees and the employment contract states the work location is the office. Absenteeism can be a problem if rules are not followed, we aim to create a fair and productive work environment. Our WIFI infrastructure is overbuilt for our size, our policy is friendly where we allow all sorts of personal devices to connect to our office infrastructure and we allow all sorts of streaming services too. While we agree that there could be Intermittent connection issues, this is not however due to our lack of WIFI infrastructure and more due to connectivity to our Telco providers, which regrettably happens. Serving customers is why we exist as a Company, however we do need to improve and get better at how we prepare and set the engagement so that we prevent burnouts as we deliver on the quality and impact that our customers want. With humility, we agree that more could be done on this front and these are efforts that we have put as priority to resolve. Some of the initiatives we have includes setting up a consulting practice that would help scope and manage the outcomes and expectations of our customers better. We are developing more playbooks to improve the onboarding processes to ensure engagements are managed in a more standard way, smoothening friction and reach stability and impact faster. All these improvements will result in a more conducive work environment for our employees. Challenges will always be part of a growing company, and in that challenging environment, we innovate, we grow, and we become better.
1.0
28 Apr 2025
Recommend
CEO approval
Business outlook

Pros

Some of the most hardworking, brilliant colleagues you'll ever meet — the ones management takes for granted every single day. If you want to learn resilience (by being treated like a cog in a machine), this is the place. Nice office (if you like spending your nights there too).

Cons

2X Marketing is a masterclass in how to destroy a once-promising company. What started as a people-centered organization has now rotted into a pure revenue-churning machine, fueled by exploitation, mismanagement, and dirty office politics. Leadership? Nonexistent. One co-founder quietly disappeared two years ago. Now the second just announced her "departure," after months of barely pretending to lead. She leaves behind a directionless, demoralized mess — but not before cashing in, of course. Respect for operational teams in Malaysia and the Philippines? Forget it. We're treated like disposable, second-class labor to prop up the American sales and executive teams. Endless late-night calls are mandatory for SEA teams but "optional" for the U.S. — because apparently, only some time zones matter. Salaries remain insultingly low while Americans pocket fat bonuses and titles. Bonuses and career growth? A sick joke. After YEARS of broken promises, a so-called "bonus plan" was finally rolled out — but surprise: it’s rigged to benefit top leadership. Those who actually grind to make the company profitable (Level 3s and 4s) are tossed a pathetic 8% bonus IF arbitrary, moving targets are somehow hit. Meanwhile, C-levels and U.S. execs feast. Toxic culture? Thriving. Politics rule everything. Promotions are given to friends, not based on merit. Incompetent hires flood in because management is too desperate to fill gaps left by mass resignations. Reporting issues to leadership? You’ll just get gaslit or blamed. Abuse and bullying are swept under the rug. Even serious misconduct from senior figures is quietly ignored. Greedy expansion? Non-stop. They brag about acquisitions, revenue growth, and Inc 5000 awards — while ignoring the fact that their core teams are burning out. Support systems have collapsed. Training is non-existent. Good people are walking out in droves — and the ones left behind are exhausted and waiting for the next lifeboat. Fake communication? Every day. They'll spam you with sunny emails about "new initiatives" and "total rewards" — but it’s just smoke and mirrors. Real concerns raised in surveys? Ignored. Requests for transparency? Brushed off. Promises of a performance management system? Delayed for years while they waste six-figure salaries on absentee U.S.-based "executives" who’ve never even visited the main offices. At the end of the day, 2X only values you for the money you make them — and they won't even pretend otherwise anymore. Work yourself to the bone, miss time with your family, and if you're lucky, you might get a dinner event... if you win the waiting list lottery.

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Glassdoor has 390 2X reviews submitted anonymously by 2X employees. Read employee reviews and ratings on Glassdoor to decide if 2X is right for you.