A once-creative company hollowed out by spreadsheets and fear.
Pros
It used to be genuinely fun and exciting a few years back, when creativity actually mattered. Talented and genuine people still pass through, which says more about the industry than the company itself. The brand looks creative from the outside.
Cons
There is a severe lack of creativity at the top. Leadership talks about innovation, but decisions are driven almost entirely by numbers, efficiency, and output. The crippling obsession with efficiency and metrics has completely killed creativity. Everything is reduced to OKRs, turnaround times, and volume, leaving no room for experimentation or craft. What was once energetic and ambitious has become bland, safe, and boring. The work now feels formulaic and risk-averse. When management decides they want you gone, the environment turns toxic and cutthroat. Support evaporates, communication shuts down, and people are quietly pushed out rather than managed with any integrity. Morale suffers because people are treated as replaceable units of output, not creative contributors.
