Pros
This review is based on my opinions and observations while I was there as an employee. This review's purpose is not to degrade Awesome Dynamic, but to serve as a guideline to potential new hires on culture, ability, and what they are getting themselves into. Unfortunately, there were no reviews available about the company, salary, or benefits before I had joined. When it comes to technical knowledge of Amazon and all the platform intricacies. Awesome Dynamic is top notch in how Seller & Vendor Central operate. They have or have had clients in all niches and categories.. If you need listings uploaded in a particular category, or a suspended listing reinstated, Awesome Dynamic excels in these tasks. Their processes and skills are second to none in the technical aspect of Amazon. They really do have experience in all categories, and have seen nearly every technical challenge that could occur to a listing. If you have something technical which can’t be solved by an Awesome Dynamic specialist then you probably have a unique situation. While Awesome Dynamic is strong in technical skills, they are weak in marketing. They have a PPC expert and some great strategies, but everything is inclusive to the Amazon Ecosystem. Meaning they lack out of the box thinking for external marketing and strategy. In fact they lacked any external marketing strategies while I was there. Most people think of external marketing as “black hat” strategies. In reality, these are “white hat” techniques that are a must to achieve and maintain a decent product ranking on Amazon. PPC is managed by a true subject matter expert with software. As far as search ppc goes Awesome Dynamic basically is as good as any agency. With a ton of high level strategies and tips. The downside is they no direct access to the DSP. This is a must for any larger company to have success on Amazon. Without the advanced retargeting options of the DSP. They are unable to utilize mid and lower funnel techniques. If you aren’t working for a company with DSP availability then you are missing out. In fact not all companies have the same advertising options on Amazon. The larger companies have unique beta programs granted by Amazon.
Cons
One term Awesome Dynamic used frequently was the term optimize and optimization. These are standard phrases used by agencies. The only difference I saw with Awesome Dynamic is they never truly validate this by measuring before and after metrics to see if they improved performance on a particular listing. Established listings have to be extensively A/B tested over a period of weeks. Even though they excel in the technical, this was a new concept for them. Optimization is selling increased revenue not filling in content. They aren’t the same thing. They have great vision and goals of where they would like the company to be in 3 to 10 years, but I honestly don’t know if it's possible. I have never seen any Awesome Dynamic Presence at trade shows or anywhere actually… Most of the large agencies have a owner or leader who is the face of the company and has a strong branding and presence on social media and at shows. The president of the company is also their number one salesman. It is not unusual for upper management to be in sales or their top salesman, but it is a problem when they have zero active presence at the Amazon trade shows. I get it that these shows are incredibly expensive to have a booth but ignoring them all together is probably not the solution. A fair warning to anyone looking to work here is the amount of hiring Nepotism that has gone on in the past. I am not saying that people have been advanced or given promotions based on this, but many of the employees are friends or family of the owner. If I had known this I would have never taken a position at Awesome Dynamic. Ask yourself would you take a job at a company where the owner employs relatives and friends in key positions? I wouldn’t, as jobs like that are typically a dead end. I would say the biggest pain point is the lack of client vetting process. If you can afford the minimum block of hours. Awesome Dynamic will take you on as a client. I personally feel this is irresponsible especially when many of the categories can easily take 100k to 200k to be successful. Many of these clients are launching a Me too product which anyone can source online and thinking that a white label situation is going to make money on Amazon. Larger agencies that are looking for quality partnerships would turn these non established businesses down as they are taking up resources for very little return. Another negative which goes against my personal morals. Awesome Dynamic had several clients which were in the same category and really in direct competition with one another. Having the same specialist such as copy-writers, graphic artist, or PPC working on your account and other accounts who are your competition in the exact same category I find to be questionable. It is hard to be impartial when you have knowledge of what works or doesn’t work in a particular category, especially when you are doing advertising, and the products utilize nearly identical keywords.
