Pros
If you take initiative you'll learn some new things - those things will most definitely will not be aligned to your domain XD - but on the long term learning never goes to waste. That is the only solace you get.
If you're a fresher... please don't join or just take it as a station for 5 6 months... other companies will kill you during interviews.
Cons
The CEO sayanta basu objectively is a bad businessman, he's well behaved and not a bad person but definitely a bad businessman. Next in Command is Sabyasachi but he's old and ill (god help the tech team once he retires which is very soon). Then comes Joheb, he's the main guy who gets things done but he's a digital marketing guy who looks over IT, data, sales, operations. XD
He's good but wo banda faas gaya hai due to his personal reasons... he wants but can never get out.
Now the issue is - they say they are a fintech but they failed at their analytics. Now they just a digital marketing company with very thin profit margins. Mainly just 1 client gives them money which is keeping them afloat.
Now due to this poor business they hire anyone for any role... thus people are always confused what to do. Joheb has to get involved in everything and he's also confused because after all he's a digital marketing guy (he used to do digital marketing for Tantrics before XD)
Next is too much online meetings... people stay in e-meets for 4 5 hours at a stretch.
Also if you're from a financial research background - do not take their job - the only relation with Financial Markets they have is 2 3 failed finance media websites they have. They tried venturing into derived financial data and analytics but they have failed due to hiring anyone from the streets.
Also if you must join ask huge salaries... suck them dry... otherwise not worth it.
Also, they heavily rely on freelancers for their serious projects.
Another most important thing - the main reason why their pitch fails to the clients is Sayanta the CEO never makes a product... even unfinished ones to showcase... he outright lies and show PPTs how it'll look oneday etc. Clients run away from him.