Aira - A front-row seat in shaping the future of clean energy - Strategic Partnerships Manager Aira Employee Review

5.0
19 Jun 2025
Recommend
CEO approval
Business outlook

Pros

As Aira transitions from a start-up to a scale-up, it’s an exciting opportunity to shape not just the customer experience, but the business itself — and to get things right, first time. The pace is fast, the culture is agile, and the team is united by a clear mission: to decarbonise the UK, one home at a time. Our HR team has introduced a strong benefits package, especially around health and wellbeing. I’ve used the Doctors Online service multiple times for same or next-day appointments for both myself and my family, with prescriptions sent directly to our preferred pharmacy — a real time-saver. There’s also a generous cashback allowance for medical expenses (like dental care, prescriptions, and therapy), which means I’m not left out of pocket. Even when deadlines loom and things get tough, I know my work is valued and contributing directly to Aira’s growth and long-term success. I’m thoroughly enjoying the journey.

Cons

It’s a high-growth environment with no shortage of priorities, and like many scale-ups, resources can be stretched. I enjoy the variety and wearing multiple hats, but you can only wear one at a time. To thrive, you need to be confident in prioritising and staying focused on outcomes. This pace and environment may be more relevant for those in office-based or cross-functional roles. That said, one of the positives is how quickly we respond to feedback and deliver improvements - it’s impressive to see how quickly things move when needed.

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Aira Response
7mo
Thank you for sharing your experience of working at Aira, and for helping to make Aira a great place to work.

Explore other reviews about Aira

1.0
22 Apr 2026
Recommend
CEO approval
Business outlook

Pros

Hybrid working structure and the regional team before redundancies were made.

Cons

The business is severely undermined by poor management and questionable leadership decisions, with individuals being promoted into roles they are clearly not equipped to handle. There is a significant lack of communication between the north and south operations, creating confusion and inefficiency across the company. I was left with minimal support while expected to manage an entire region, taking on responsibilities equivalent to a senior leadership role without any recognition or appropriate remuneration. The culture appears to favour an “inner circle,” with progression often influenced by personal relationships rather than merit, which is both demoralising and unprofessional. Combined with substantial company debt and redundancy decisions that seemed to target the wrong individuals, my experience was ultimately a frustrating misuse of time and effort.

1.0
28 Apr 2026
Recommend
CEO approval
Business outlook

Pros

The product is pretty good and the industry and mission and really strong.

Cons

I can’t stress these cons enough for anyone interviewing. I would recommend treating the pitch you get from recruiters with extreme caution. I think there are many problems but to summarise my experience: terrible culture and treatment of employees, chaotic leadership and operations. On good days it feels like a quirky episode of Severence; on bad days it feels like psychological manipulation. In my experience, they don’t invest in their employees. I asked for training multiple times, to the multiple managers I’ve had. If your experience is anything like mine, you will be given either a flat “no” or a price list for courses at their academy which they run as another revenue stream. In a sales roll, most of the training will be in the Aira Sales Method which is viewed with an almost religious zeal. You’ll lament the “Expert” title as there will be almost no practical training. I have been encouraged to use sales tactics that are aggressive and unethical. The business is led from Sweden and there is no time given to UK employees or opinions. In one meeting, reasonable operational feedback was raised and a board member replied “if you don’t like it, you should leave”.

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