Average company that needs a shakeup - Software Engineering Alianza Employee Review

Thanks for your candid feedback. I don't think the challenges you describe are as much about "spinning the same ideas over and over" as they are a reflection of how Alianza's leadership needs to do a better job of communicating our current ideas (strategy) to the rest of the company. Our strategy could not be further from "rebuilding the same thing with a new look". We are launching three completely new product lines this year - things that our customers and the market have been asking for and we are delivering. We do a monthly All-Hands Company Update meeting, where I talk with the company about multiple aspects of our strategy. But as our team grows, this is not enough, and we are expecting our team leads and middle management to do a better job of reinforcing our strategy (purpose, vision, mission, goals and objectives). Not all managers want to do this type of work and unfortunately, some teams were not fully communicated with - which I feel responsible for. We recently made some leadership changes within our technology organization that are already yielding good feedback.